03 Oct
|
Influencer Update
|
Toronto
03 Oct
Influencer Update
Toronto
Business Development / Sales - Development - Toronto, Canada Job Title Head of Growth Midnite is a next-generation sports betting and gaming platform built for a new wave of players.We’re a high-performance team operating at pace. If you’re driven, creative, and thrive in fast-moving environments where you can shape meaningful outcomes - keep reading. The Head of Growth - Canada will own the strategy and execution required to grow Midnite’s Canadian casino business.
You will combine hands-on performance marketing with brand building, customer value and cross-functional leadership across Midnite’s central capabilities. This is a highly accountable, hands-on leadership role for a marketer who is committed to winning with integrity, building a strong brand, developing a high-performing team and translating strategy into execution. Own the Canadian market and brand Growth strategy and integrated annual and quarterly plan
- Recommend how the approved investment envelope should be deployed across media and player bonuses/incentives
- Stay personally close to adaptable, data-driven media investment and optimization
- Align Brand, Media, CRM and Affiliates around shared Canadian priorities and KPIs
- Partner with the Canada GM, Product, Commercial and central teams on a locally relevant go-to-market plan
- Balance short-term acquisition with brand development, retention, cross-sell and long-term player value
- Own the Canada Growth performance narrative and connect channel activity to P&L; outcomes
- You are a director or senior-director-level performance marketer with deep, hands-on experience deploying and optimizing media investment
- You understand acquisition, player value, payback, retention, cross-sell and marketing economics
- You have direct experience with attribution, marketing mix modelling and platform measurement
- You can expand a performance-led engine into differentiated brand building over time
- You bring strong commercial judgement and can allocate investment using player value, incrementality and marginal return
- You have built teams and can align senior stakeholders and specialists without relying on hierarchy
- You know the Canadian customer and media landscape and are comfortable working from the Toronto office; 24 days off, with Canadian national holidays counted separately; ~3% RRSP match from day one — we start investing in your future immediately; ~ Full Manulife health benefits including dental, vision, life insurance, income protection, and an EAP, from day one;
📌 Growth Manager (Remote) (Toronto)
🏢 Influencer Update
📍 Toronto