The Globe and Mail is a national icon and one of Canada's most recognized media brands. We proudly serve as a trusted destination for Canadians seeking the highest caliber of journalism, and we've garnered international acclaim for our data visualization, design, and creative storytelling. We are committed to fostering diversity and inclusivity by reflecting all Canadians in both the stories that we tell and the composition of our workforce.

We are proud partners with organizations like Indigenous Works, Pride at Work, the Canadian Centre for Diversity and Inclusion, and we are a signatory of the BlackNorth Initiative. Recognizing the importance of work-life balance, we offer flexible work arrangements and support programs. We also invest in our employees' growth through training and mentorship opportunities, enabling you to expand your skills and embrace new challenges.

The Growth Marketing

Manager is responsible for leading targeted, data-driven subscriber acquisition initiatives by identifying high-value audience segments and developing personalized, multi-channel marketing campaigns. This role owns the end-to-end lifecycle of targeted campaigns, including strategy, execution, optimization, and performance measurement, with a strong focus on email and CRM marketing. Working closely with analytics, engagement, product, customer experience, editorial, and creative teams, the Growth Marketing Manager drives subscription growth through audience-first acquisition strategies and continuous campaign optimization.

Develop audience acquisition strategies by identifying and prioritizing high-potential audience segments using behavioral and demographic data. Partner with analytics, data, and engagement teams to build, refine, and optimize target audience cohorts. Collaborate with cross-functional teams to support app-based, offsite, and other targeted marketing campaigns while ensuring consistent messaging and brand alignment.





Own the email acquisition and nurture strategy, including audience segmentation, campaign design, and performance optimization. Optimize email performance through testing and refinement of messaging, creative, audience segmentation, timing, and frequency. Work closely with engagement teams to develop customer journeys that support onboarding, engagement, nurturing, and conversion objectives.

Manage campaign operations, including campaign calendars, quality assurance, timelines, deployment, and execution. Track campaign performance, conduct A/B testing, analyze results, and deliver insights and recommendations to improve acquisition efficiency and conversion rates. Collaborate with analytics teams on reporting, attribution, forecasting, and performance measurement.

Minimum 4 years of relevant experience in growth marketing, lifecycle marketing, CRM marketing, digital marketing, or a related field. Strong marketing management knowledge with a solid understanding of digital media and subscription or membership marketing. Demonstrated expertise in email and CRM marketing.

Experience with audience segmentation, personalization, and targeted marketing strategies. Solid understanding of customer acquisition, conversion, and purchase funnels. Data-driven mindset with the ability to interpret performance metrics and turn complex data into actionable insights.

Experience managing campaigns across multiple channels and executing marketing campaigns from strategy through implementation.

Experience using analytics and reporting tools such as Amplitude, Tableau, and Microsoft Office applications.



Knowledge and understanding of the Canadian content landscape, particularly news and media. Undergraduate degree in Business, Marketing, Economics, or a related discipline. Demonstrated success using A/B testing methodologies to optimize campaign performance and customer acquisition outcomes.

Experience leading end-to-end, multi-channel marketing campaigns with measurable business impact. Advanced understanding of customer lifecycle marketing, subscriber acquisition, and retention best practices. This role may be eligible for The Globe’s Sales Incentive Plan, which is based on a combination of corporate and revenue objectives and rewards individual performance.

The Globe’s mission is to deliver essential content – news, information, analysis and insights – for aspiring individuals and strong communities. Generous vacation and flexible work arrangements Parental leave top-up Competitive health and dental benefits Defined Benefit pension plan On-site chiropractor and registered massage therapist Employee and family assistance program Free digital subscription to globeandmail.Education assistance for external training courses We support continuing education and provide both internal and external opportunities for training and development. Artificial intelligence tools may be used to support certain aspects of the recruitment process, such as candidate sourcing or application review.

THE GLOBE AND MAIL IS DEDICATED TO DIVERSITY AND INCLUSION IN THE WORKPLACE As required by the Federal Contractors Program, The Globe also tracks the proportion of staff in the four Employment Equity categories (Women, Aboriginal Peoples, Persons with Disabilities, and Members of Visible Minorities) to ensure we are reflecting the areas in which we work. The Globe and Mail offers accommodation for applicants with disabilities as part of its recruitment process.

📌 Growth Marketing Manager (Revenue) - Hybrid (Toronto)
🏢 The Globe and Mail
📍 Toronto