Build the demand engine for Acuity’s next stage of growth.

Acuity

Insights is entering a new stage of growth. We’ve spent years building products used by higher education programs to make important decisions about who enters their programs and how learners are supported once they get there. Today, established products are evolving, newer products are being commercialized, and we’re exploring how to reach new audiences and markets.

As our Senior Growth Marketing Manager , you’ll help turn that prospect into demand. You’ll have enough foundation to move quickly and enough room to bring your own experience, ideas, and point of view to what comes next. You’ll have working campaigns, a strong webinar program, recurring prospect communications, established cross‑functional partners, and improving data and measurement capabilities to build from.

International demand generation is largely unexplored. And we want you to bring the AI practices you’re already using in Growth Marketing to help accelerate our adoption, from campaign development and content repurposing to research, testing, and analysis. Across all of it, we want to get much better at understanding what creates qualified pipeline and contributes to revenue.

You’ll be our only dedicated Growth Marketer, working hands‑on across strategy and execution while surrounded by partners across Marketing and our broader Growth organization. This opportunity will suit you particularly well if you like getting close to the business, figuring out where marketing can have the greatest commercial impact, and turning that judgment into action. This is full‑time, 16-month fixed‑term employment covering an upcoming parental leave, open to candidates based anywhere in Canada.

You’ll work remotely within Canada with access to employee benefits including healthcare coverage, paid time off, and a learning and development budget. If you use it to support your application, please make sure it helps communicate your experience clearly and accurately. Authenticity and originality will help you stand out.

You’ll start with Acuity’s company‑wide onboarding program, building context on our business, products, customers, and how we work. From there, you’ll go deeper into Marketing and our broader Growth organization, getting close to the campaigns, data, priorities, relationships, and rhythms that shape Growth Marketing today. You’ll set and run our quarterly demand‑generation plans, deciding how Growth Marketing can best contribute to our commercial priorities and where to focus across competing opportunities.

That means moving comfortably between strategy and execution: identifying the audiences and opportunities worth pursuing, choosing the right channels and tactics, building and launching the work, measuring what happens, and using what you learn to decide what comes next. You’ll have autonomy to bring your own judgment and experience to the work, while staying closely connected to the business priorities, product developments, and customer insights that should shape it. You’ll work across a portfolio at different stages of maturity.

Video

Interviews and Professional Skills Development are newer solutions we’re actively commercializing. Working with Product Marketing, Sales, Customer Success and Business Development, you’ll translate product positioning, market insight, customer needs, and commercialization priorities into demand‑generation strategies that reach the right audiences and give them a reason to engage. You’ll gather context, develop a point of view about how Growth Marketing can contribute, recommend an approach, and carry it into market.

You’ll architect, execute, and optimize integrated campaigns across the channels that make sense for the audience and opportunity, including paid media, email, web, content, prospect communications, and new approaches worth testing. You’ll continue building on a webinar program that has shown strong potential for generating qualified demand, owning the Growth Marketing motion end‑to‑end from audience and promotion strategy through registration, follow‑up, and measurement. And you’ll build and evolve nurture programs beyond their current state: developing more intentional journeys for different audiences and verticals, identifying useful triggers and segmentation, and creating paths that help accelerate leads toward sales readiness.





You’ll help us become much more disciplined about asking: What progressed into pipeline?

Using

HubSpot, campaign data, and our evolving business intelligence capabilities, you’ll look beyond surface‑level engagement metrics to understand how Growth Marketing contributes further down the funnel. You’ll establish stronger measurement rhythms, test targeting and messaging, compare performance across campaigns and channels, and use what you learn to make better decisions about where we invest our time and budget. You won’t control every downstream revenue outcome, but you’ll understand the connection between your work and the commercial funnel and take accountability for continuously improving that contribution.

Put AI to work in Growth Marketing You’ll bring AI practices that are already part of your toolkit and help us apply them meaningfully at Acuity. That could include campaign development, research, content creation and repurposing, nurture, experimentation, and analysis, as well as use cases we haven’t identified yet. It’s finding practical ways to reduce manual work, get more leverage from what we create, improve quality and speed, and make better decisions.

When something works, you’ll help turn it into a practice the broader team can learn from and continue using. Test how we generate demand internationally As Acuity expands its international reach, you’ll help us learn how our demand‑generation approach translates into priority markets including Australia and New Zealand (ANZ), UK and Ireland. You’ll help determine the audience, messaging, channels, and measures of success, then use what happens in this market to build an evidence‑based point of view about what we should test, change, or invest in next.

You’ll report to our Director of Marketing and join a Marketing function that includes Marketing Operations, Digital Marketing, Customer Marketing, Events Marketing, Content and Communications. You’ll be our dedicated Growth Marketing expert. That means bringing your own expertise while knowing how to draw on the expertise around you.

Sales and Business Development will be particularly important partners. They’re close to prospective customers every day and can help you understand the problems buyers are talking about, the language they use, what resonates, where opportunities are stalling, and what they’re hearing in the higher education market. You’ll collaborate with Customer Success to dig deeper into buyer insights, source speakers for virtual events, understand expansion opportunities, and amplify post‑event follow‑up.

You’ll work closely with Product Marketing to understand positioning, value propositions, audiences, and product messaging, then translate that foundation into campaigns and experiences designed for the people we want to reach.

Within

Marketing, you’ll collaborate with Customer Marketing, Events Marketing, Communications, Marketing Operations, and Creative teams to bring campaigns, customer proof points, thought leadership, webinars, and other experiences to life. And with RevOps, you’ll strengthen the connection between marketing activity, lead progression, pipeline, and revenue so what we learn can shape what we do next. Over the course of your time with us, you’ll help build a stronger and more scalable demand‑generation engine.

Greater commercial accountability. We’ll have clearer visibility into which campaigns, channels, audiences, and messages are creating qualified demand, progressing into pipeline, and contributing to revenue.

Professional Skills

Development, Video Interviews, and the continued evolution of One45 will have focused demand‑generation strategies supporting their growth in market. Webinars and virtual events will connect more intentionally to follow‑up, nurture, pipeline progression, and what we learn from each program. We’ll have practical, proven ways of using AI to improve how Growth Marketing researches, creates, experiments, analyzes, and gets more from the work we produce.

Evidence to inform international growth.



We’ll have real market learnings from demand‑generation experimentation in a priority international market, giving us a stronger foundation for what to test or invest in next. Across all of it, you’ll help us make growth decisions with more evidence and confidence, while leaving the demand engine stronger than you found it.

You want to understand whether people engaged, whether they became qualified opportunities, whether pipeline moved, and what that tells you about where to invest next. You listen to Sales, Business Development, Product, customer insights, market data,, but you don’t need everyone else to design the answer for you. You’re resourceful about figuring out what matters most, where to focus, and what you can build, test, or improve with the resources around you.

You move fluidly between planning and doing, comfortably zooming out to set campaign strategy or diving into an ad platform, webinar plan, landing page, or email flow to make it real. You’re already using it in your work, learning where it creates leverage, where human judgment matters, and how it can help you move faster or produce better work.

Experience That Will Help You Hit the Ground Running Owning B2B demand generation with accountability for qualified leads, pipeline, and commercial outcomes, ideally in SaaS or another complex B2B environment. Personally designing, launching, measuring, and optimizing integrated campaigns across channels such as paid media, email, web, content, nurture, and virtual events. Bringing a new product or meaningful product development to market and building demand around it.

Independently planning and executing webinars or other virtual events end to end, including content strategy, speaker sourcing, promotion, event flow, live execution, and post‑event follow‑up. Using marketing and funnel data to evaluate performance, identify patterns, make investment decisions, and understand how marketing activity contributes to pipeline and revenue. Building or significantly improving nurture programs, segmentation, automation flows, and recurring prospect communications using HubSpot or similar platforms.

Partnering closely with Sales and Product Marketing to turn customer, market, and product insight into effective demand‑generation strategies. Using AI meaningfully in your day‑day marketing work to improve the quality, speed, analysis, or scale of what you produce.

Experience generating demand outside North America, particularly in Australia/New Zambia or the UK/Ireland, would be valuable as we begin testing our approach in these markets. A salary between $110,000–$135,000 CAD, aligned to role scope, experience, and internal equity. A $3,000 annual learning budget to invest in your development, to deepen your expertise, build new skills, or explore new areas of interest.

Remote‑first work. Fully remote within Canada, with up to six weeks per year to work internationally. Self‑directed vacation (most teammates take 4–6 weeks annually), monthly Acuity Days (a collective Friday off), plus a two‑week company‑wide closure each December.

AI may support note‑taking in some interviews, but people make every evaluation and hiring decision. You’ll meet our Director of Marketing to dig into the growth work you’ve owned, the decisions you’ve made, and the results. We’re a remote‑first team of 135+ people, built around trust, flexibility, and giving people meaningful ownership of their work.

Remote‑first doesn’t mean working in isolation. We collaborate closely across teams, communicate thoughtfully across time zones, and create intentional opportunities to connect, while protecting the flexibility and focus that make remote work valuable.

Acuity

Insights builds products that help higher education institutions make better decisions about people, from admissions through to development. Our Casper situational judgment test (SJT), created by researchers at McMaster University, has been completed by over 1 million applicants and is one of the most widely used open‑response SJTs in higher education, backed by nearly 20 years of research. Today, we are evolving our products to better connect assessment, insight, and development, helping institutions not just identify potential, but actively support its growth over time.

As part of that evolution, we’re increasingly building toward a more connected ecosystem across assessment, education, and learner development.

📌 Growth Marketing Senior Manager (Vancouver)
🏢 Acuity Insights
📍 Vancouver