03 Oct
|
Consultus Digital
|
Toronto
03 Oct
Consultus Digital
Toronto
Consultus Digital engineers the digital marketing and CRM systems that scaling businesses run on. From our Toronto studio we build websites, run paid media and SEO, produce ad creative, and set up the CRM and tracking behind it for businesses across Canada. We've built a dedicated Healthcare Division for clinics, practice groups, hospitals and healthcare ecommerce brands, and it now needs a Growth Strategist to own recent business.
You'll work the leads our healthcare campaigns generate, and you'll go after the healthcare organizations we've decided we want as clients. We sell into small and mid-market healthcare: practice groups, multi-location clinics, community hospitals, health networks and healthcare ecommerce brands, where the owner or a small executive team makes the call. Most agency sales jobs hand you a laptop and a phone and wish you luck.
This one comes with an ironed-out, sophisticated acquisition system spanning digital, outbound and direct mail, a blueprint for working it, and the President sitting next to you for your first few months. What it doesn't come with is permission to wait for the phone to ring.
The Healthcare
Division is new. We built it this year with its own site, its own campaigns, its own collateral and its own budget, and we're putting serious money behind it because healthcare is where some of our best client results have come from. Every dollar we're spending on healthcare leads and outreach is pointed at making you successful.
It's a pivotal seat, and it's the first of several divisions we're building the same way, so how you do here shapes how the rest get built. Knows healthcare buyers. You've sold into small and mid-market healthcare organizations, practice groups, multi-location clinics, hospitals, health networks or healthcare brands, or you've worked inside one.
If you know how those organizations buy and who signs, that helps. Still picks up the phone. You keep a CRM current by habit. You can run a discovery call that a clinic owner leaves feeling understood,
and present a marketing plan with projections without reading from the slide.
You can hold a 40-minute conversation about Google Ads, SEO, websites and CRMs. You live in or near Toronto and you're in the studio through your ramp. Before we recommend anything, we assess the business: the website, search visibility, ads, booking flow, CRM and tracking, scored against benchmarks from their category.
Foundation: the strategy, the roadmap and the numbers we're aiming at.
Traffic: SEO and AI search visibility, media buying across Google, Meta, LinkedIn and the rest, and the ad creative that runs there.
Convert: the website and landing pages, tested and improved so more of that traffic becomes a booked patient or an order.
Sell: the CRM, speed-to-lead and follow-up so a new lead hears back in minutes.
Measure: tracking that shows what every dollar did, so next month's decisions are made on data. You'll get certified on the assessment and the presentation before you touch a live lead, you'll sit in on strategy sessions, and you'll watch the plan get built and the results come back for the accounts you bring in. You'll also become an expert in marketing healthcare brands, with our team behind you.
That means knowing the rules: provincial college advertising standards, what Meta and Google allow in restricted health categories, PHIPA and PIPEDA, and what claims can and can't be made. A clinic owner has been burned by an agency that learned those rules on their dime, and the strategist who already knows them is the one they trust. AI does the heavy data gathering in our assessments so our strategists spend their time on the interpretation.
Our CRM work is Zoho,
built by our own certified team, with automations that answer a new lead in under a minute. Work every inbound lead from our healthcare campaigns inside the response times set in our CRM.
Outbound: Run outbound into the clinics, practice groups and healthcare brands we've targeted. Phone, email, LinkedIn, and follow-up on what our acquisition system has already put in front of them. In a slow inbound week you're on the phone with the target list. Work with our strategy team on the assessment for every prospect you take to a presentation, so you know the plan you're presenting inside out and had a hand in building it.
Pipeline and CRM: Keep Zoho CRM accurate. Every lead, call, meeting, stage and note. Our pipeline reporting comes from what you log, and the system only works if you work it. Hand new clients to the account team through our kickoff process, then stay close to the account through its first 90 days so you see what the plan does and can speak to results on your next call.
Market and events: Represent the division at healthcare conferences and events when we exhibit.
Bring back what you hear from the market: objections, competitors, pricing pressure, what practice owners are worried about this quarter. You measure a week by what you put in the pipeline, not by how busy it felt. Curiosity about how a clinic makes money.
You can explain a marketing plan to a practice owner without jargon. Healthcare marketing has rules most agencies don't know, and you'll be expected to learn them cold. A ramp bonus in your first three months, tied to activity, so you're earning while your first deals collect.
WFA (work from anywhere) winters, January to April, after your first 90 days Three weeks' vacation in your first year Consultus Digital is an equal opportunity employer, and we want the hiring process to be barrier-free. If you need an accommodation at any stage, tell us when you apply or at any point after, and we'll work with you to arrange it. #
📌 Growth Strategist, Healthcare (Toronto)
🏢 Consultus Digital
📍 Toronto