About Stripe Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Stripe is a financial infrastructure platform for businesses.

Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate recent business opportunities.

Growth

Marketing is a team of performance-driven marketers and channel specialists. We partner closely with growth, creative, analytics, and regional marketing to drive revenue through self-serve and sales motions. Our team helps Stripe increase the GDP of the internet by ensuring our web presence is perfectly optimized for the next generation of artificial intelligence and search technologies Stripe is seeking an AEO and GEO Marketing Manager to lead the channel.

The scope of the role includes Generative Engine Optimization (GEO), also known as Answer Engine Optimization (AEO) or Large Language Model (LLM) Search Optimization, improving AI agent experience, and integrating AI capabilities to improve the performance and efficiency of search and answer engine channels. This individual will spearhead efforts by developing and executing a roadmap of activities and experiments to improve answer engine performance. They will have the opportunity to work closely with cross-functional partners including Growth Marketing, Content Marketing, Engineering, and Analytics at Stripe.



com so artificial intelligence agents can efficiently access and take action on behalf of users Spearhead the development and integration of artificial intelligence capabilities to improve the efficiency of search and answer engine channels Deliver regular reports and updates on channel performance to track progress and identify new opportunities Partner with content, engineering, and data analytics teams to build a comprehensive testing roadmap If you meet these requirements, you are encouraged to apply.

The preferred qualifications are a bonus, not a requirement. The preferred qualifications are a bonus, not a requirement. 5+ years of experience creating and executing search engine optimization strategies, with direct experience with answer engine optimization and generative engine optimization ~ Proven technical experience making websites SEO and AEO-friendly ~ Experience analyzing data and in dashboards and reporting software such as Tableau, Looker, Adobe Analytics, or Google Analytics to drive growth decisions ~ Experience applying user intent analysis to prioritize actions that deliver measurable outcomes ~ Experience leading project roadmaps across cross-functional stakeholders,



including engineering and content teams Experience or familiarity with Natural Language Processing (NLP), vector search, and Retrieval-Augmented Generation (RAG) Experience managing search optimization in-house for business-to-business (B2B) software-as-a-service (SaaS) companies Experience working within the fintech, payments, billing, accounting, or startup industries Experience writing SQL queries to extract and gather data independently Bachelor's degree or 4 years of additional relevant professional experience This role is available either in an office or a remote location (35+ miles or 56+ km from a Stripe office). In-office expectations Office-assigned Stripes spend at least 50% of the time in a given month in their local office or with users.

Working remotely at Stripe A remote location is defined as being 35 miles (56 kilometers) or more from one of our offices. While you would be welcome to come into the office for team/business meetings, on-sites, meet-ups, and events, our expectation is you would regularly work from home rather than a Stripe office. Stripe does not cover the cost of relocating to a remote location.

For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role.

Additional benefits for this role may include: equity, company bonus or sales commissions/bonuses; medical, dental, and vision benefits;

📌 Head of Marketing - Startup (Toronto)
🏢 Stripe
📍 Toronto