PENN Entertainment, Inc. is North America’s leading provider of integrated entertainment, sports content, and casino gaming experiences. From casinos and racetracks to online gaming, sports betting and entertainment content, we deliver the experiences people want, how and where they want them. We’re always on the lookout for those who are passionate about creating and delivering cutting‑edge online gaming and sports media products.

Whether it’s through Hollywood Casino, theScore Bet Sportsbook, or theScore media app, we’re excited to push the boundaries of what’s possible. These state‑of‑the‑art platforms are powered by proprietary in‑house technology, a key component of PENN’s omnichannel gaming and entertainment strategy. When you join PENN Entertainment’s digital team, you’ll not only work on these cutting‑edge platforms through theScore and PENN Interactive, but you’ll also be part of a company that truly cares about your growth opportunities.

We are looking for a Director of Product to lead our Growth Platforms organization, responsible for building the technology and data capabilities that power customer growth, engagement, and retention across PENN’s online gaming and digital retail experiences. This leader will own the evolution of our promotions, loyalty, CRM, segmentation, and marketing data capabilities, including building a unified promotional platform that can serve customers across digital and retail experiences. You will partner closely with Marketing, Engineering, Data, Analytics, and business leaders to build the foundation that enables PENN to better understand its customers, create meaningful segments, deliver relevant offers and experiences, activate them across channels, and measure their impact.

You will lead and grow a team of Product Managers across promotions, retail and loyalty, and data products. Define and drive the product strategy and roadmap for Growth Platforms across promotions, loyalty, CRM, customer segmentation, and marketing data.



Lead the development of a unified promotions and offers platform capable of supporting multiple products, channels, customer segments, and promotional mechanics.

Build the data and segmentation capabilities that enable teams to understand customer behavior and create actionable audiences for personalized offers and experiences. Partner closely with Marketing to evolve PENN’s CRM and lifecycle marketing capabilities, enabling more sophisticated targeting, activation, experimentation, and measurement. Develop shared growth capabilities that support PENN’s online Sportsbook and Casino businesses as well as our digital retail and loyalty experiences.

Build flexible platforms and self‑service capabilities that allow Marketing and business teams to launch, manage, and optimize campaigns and offers with greater speed and independence. Partner with Data and Engineering to define the customer data, event architecture, integrations, decisioning, and measurement capabilities required to power personalized experiences at scale. Establish clear KPIs and experimentation frameworks to understand the incremental impact of promotions, offers, CRM, and loyalty investments.

Influence and align senior stakeholders across Product, Engineering, Data, Analytics, Marketing, Operations, Finance, and our business teams. 8+ years’ experience in product management, plus 2+ years of people leadership experience is required. ~ Experience building data-intensive growth, marketing, promotions, personalization, CRM, loyalty, or customer data platforms at scale. ~ Deep understanding of customer and marketing data,



including segmentation, audience creation, behavioral data, activation, experimentation, and measurement. ~ Experience translating large and complex customer datasets into actionable segments, targeting strategies, or personalized customer experiences. ~ Strong technical fluency and experience partnering with Engineering and Data teams on data architecture, platforms, APIs, event streams, integrations, and decisioning systems. ~ Experience building platforms or tools used by Marketing, CRM, Growth, or other internal teams to create and manage customer experiences. ~ Ability to operate across customer experience, technology, data, marketing, and business strategy and create alignment across highly cross‑functional teams. ~ Strong executive communication and stakeholder‑management skills. ~ Experience with large‑scale consumer platforms, marketplaces, commerce, fintech, travel, loyalty, retail, or other businesses with sophisticated personalization and lifecycle marketing capabilities is a plus.

Education and conference reimbursements. Parental leave top up. LI-REMOTE Salary Range: $185,000—$230,000 CAD We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always‑on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. #

📌 Head of Platform Product Management - Remote (Calgary)
🏢 Penninteractive
📍 Calgary