About DonorboxDonorbox Donorbox is a leading fundraising platform and donor management system for nonprofit organizations. Our mission is to accelerate positive impact worldwide by helping nonprofits become highly effective at raising funds and managing their supporter base. Donorbox is rated the #1 software for fundraising, donor management, and nonprofit payment on G2 based on hundreds of verified customer reviews — a reflection of the care our team puts into building products that nonprofits trust.

As Head of Product Marketing, you'll build and lead the product marketing function at Donorbox, making it a key driver of growth, conversion, and retention. This role reports to our SVP of Marketing. You'll own our positioning and messaging across diverse nonprofit audiences, define our Product-Led Growth strategy, and partner closely with Product, Sales, Customer Success, and Marketing to bring launches to market.

This is a hands-on leadership role: you'll manage one Product Marketing Manager while building the frameworks and processes the team needs to scale.

Direct Management: Lead, mentor, and manage 1 direct report (Product Marketing Manager), setting clear team goals, priorities, and performance standards. Hands-on definition and execution of Product-Led Growth (PLG) strategies to turn product usage into a direct driver of customer acquisition, monetization, and expansion. Lead tightly coordinated, ongoing efforts across Product, Sales, Customer Success, and Marketing to align launch timelines, narrative integrity, and revenue goals.





Data-Driven GTM & Performance Management Establish explicit, outcome-based KPIs for Product Marketing initiatives (e.g., launch adoption rates, GTM campaign conversion, pipeline velocity, churn reduction). Continuously track and report on campaign and feature effectiveness, bringing data-driven insights and rigorous analysis to executive leadership presentations. Combine product usage data, market performance metrics, and financial KPIs to validate messaging, pricing/packaging proposals, and GTM investments.

Messaging & Value Propositions: Own Donorbox's central "Messaging House," defining core value propositions and competitive differentiation across diverse B2B2C ICPs (e.g., global NGOs, faith-based organizations, local communities).

Sales & CS Enablement Assets: Build high-impact GTM assets and narratives that empower Sales and Customer Success to win, retain, and expand accounts. Equip customer-facing teams with battlecards, objection-handling guides, pitch decks, and competitive tear-downs rooted in validated customer pain points.

Roadmap Influence & Intelligence: Act as the primary voice of the market to Product Management (PM), leveraging competitive intelligence, win/loss analysis, and customer feedback to shape product roadmap priorities. Synthesize broad behavioral data and macro-level intelligence provided by the broader Marketing team, converting it into actionable buyer personas, messaging strategies, and positioning frameworks. Own competitive intelligence and monitoring. #

📌 Head of Product Marketing (REMOTE) (Toronto)
🏢 MediaCareers
📍 Toronto