Elevate brand stories and drive results as the Integrated Media Manager at Weber Shandwick in Toronto. This role focuses on executing earned media strategies and managing creator programs. Join our Toronto office to spearhead integrated media campaigns.

You will leverage data and social listening while serving as the primary contact for clients. A data-minded skilled who excels in tactical leadership, you will also develop messaging strategies during critical communication moments. Key Responsibilities:

- Develop integrated media plans and outreach strategies
- Craft newsworthy storytelling materials and press releases
- Build relationships with journalists and opinion leaders
- Monitor news cycles and social media for trend identification
- Manage creator relationships and campaign execution Requirements:
- 4+ years of public relations experience
- Strong knowledge of Canada's media landscape
- Proven track record in securing media coverage
- Exceptional writing and communication skills
- University degree in PR, Communications, or related field Lead engaging media strategies while mentoring junior team members at Weber Shandwick.

📌 Integrated Media Manager at Weber Shandwick (Toronto)
🏢 Weber Shandwick
📍 Toronto