Our Marketing department at our head office in Richmond BC currently has an opportunity for a: Shopper Marketing Lead - 15-month contract The Shopper Marketing Lead is responsible for leveraging customer insights to drive sales for London Drugs through accelerated growth of our proprietary commercial or business unit marketing programs and building strategic vendor partnerships. Focus is on building a differentiated customer experience instore, online and through personalized customer engagements. Responsible to lead the development of programs that demonstrate the company’s customer engagement marketing strategy to drive relevance with our customers.

Analyze primary research, first party data and share data to identify customer driven priorities across assigned business units/categories. Develop short and long term growth opportunities, presenting to Merchandising function for alignment, following up to ensure London Drugs is building relevance to target customers in assigned categories.

Guide Shopper Marketing

Specialists, Coordinators and Assistants as assigned to execute agreed upon programs Manage communication and marketing services as the key contact between the business team and Marketing. Work with internal and external stakeholders to implement marketing plans to support assigned categories.



Ensure consistent execution of plans across all customer touch points including Website, in-store, print and social media.

Ensure strong and clear brand communication with our customers, while balancing business requirements and objectives. Use data points to inform and guide decision making. Work with key stakeholders on marketing optimization to get the best ROI on invested ad dollars.

Provide strategic direction to Creative team. Project manage key initiatives with cross functional players. Excellent interpersonal and presentation skills and the ability to deal with senior levels of the organization Strong ability to analyze diverse data sets to create actionable insights.

Ability to work with diverse agency and creative partners, developing briefs and assessing creative, media and tactical elements against the stated objectives. Strong project management skills. Demonstrate good interpersonal skills when dealing with customers, staff & management.

Solid budget management. 5 years of increasing responsibility in a marketing role. ~ Retail Marketing experience an asset. ~ A marketing degree or equivalent work experience an asset. ~ Adaptable work from home options available. #

📌 Interim Shopper Marketing Lead - Internal (Vancouver)
🏢 London Drugs INTERNAL
📍 Vancouver