We’re filling this role for a venture-backed, food-as-medicine startup developing evidence-based nutrition products that support patients before and after surgery and improve outcomes in musculoskeletal health. You are a strategic but hands-on marketing leader who thrives in a fast-moving startup environment. You are comfortable navigating ambiguity, testing new ideas, managing multiple partners, and moving between high-level planning and direct execution.

Five or more years of experience in marketing, project management, or marketing leadership.

Experience in consumer health, wellness, food, food-tech, nutrition, medical products, or another regulated consumer category. Strong background in brand, consumer, product, or e-commerce marketing across B2B, B2C, or B2B2C business models.

Experience improving conversion through customer journey, content, website, email, e-commerce, or funnel experimentation. Ability to translate complex clinical or technical information into explicit, approachable consumer messaging.

Experience developing and managing multiple channels, including web, email, CRM, social media, search, public relations, events, and sales enablement. Solid project-management skills with the ability to oversee multiple priorities and partners simultaneously. Ability to analyze performance data, identify opportunities, and make recommendations based on results. Excellent communication, collaboration, and relationship-building skills.

Experience working in a startup or growth-stage environment is strongly preferred. Passion for improving health outcomes and helping shape the future of healthcare through nutrition. Lead the Marketing Function Build and execute the company’s marketing strategy across its B2B2C business model.

Manage, coach,



and develop the internal marketing team. Test messaging, content, and digital experiences to identify the strongest conversion levers. Create a best-in-class experience for patients engaging through the website, phone, e-commerce, and digital-health channels.

Use CRM, email, SMS, e-commerce, chat, social media, and other automation tools to improve engagement and conversion.

Support Customer

Acquisition and Retention Partner with sales to attract and retain surgeon customers and strengthen relationships with their teams. Create and improve sales materials based on evolving market needs. Build inbound demand through content, search, social media, advertising, and other relevant channels. Oversee trade shows, educational programs, and other marketing events.

Oversee

Brand and Consumer Marketing Lead brand initiatives across messaging, packaging, web, content, social media, public relations, advertising, events, and sales materials. Translate clinical science into clear, empowering messaging that helps patients make informed and healthy choices. Direct internal and external creative resources to ensure consistent, effective execution across channels.

Capture

Customer and Consumer Insights Monitor changing market conditions and adapt marketing strategies accordingly. Partner with research and development to help influence the innovation roadmap.

Manage

Agencies and Marketing Performance Lead day-to-day relationships with creative, web, email, and other fractional partners. Ensure marketing resources and budgets are directed toward the strongest opportunities. Analyze performance and use data to guide recommendations and decisions. This position is based in Toronto, Ontario, and follows a hybrid schedule with three days per week in the office. #

📌 Manager, Content Marketing - Telecommute (Toronto)
🏢 Fitt Insider
📍 Toronto