As a unique joint venture between Cineplex, Empire, and Scotiabank, and a network of partners, we have spent almost 20 years delivering unparalleled rewards and experiences. Data is not just a tool for us—it’s the engine powering our growth strategy and our journey to becoming Canada’s most beloved loyalty program. Reporting to the Account Director, we are looking for a Manager, Marketing to take ownership of strategic marketing plans and partner relationships.

You will take a data-driven approach to build 12-month strategies working in collaboration with stakeholders in your assigned portfolio. You will apply key insights to optimize marketing performance, influence decisions, and work towards achieving growth objectives. This posting is for a full-time, hybrid role, working three days per week in office at our Toronto office.

You will be a part of Scene+'s Centre of Marketing Excellence, building annual marketing plans for high-profile partner accounts; You will play a key role in growing our membership by leveraging data to build, implement and continuously optimize strategic marketing plans. You will work across a wide range of projects as part of an in-house team working with national brands. As our new Manager, Marketing you will: Build annual marketing plans.

You will develop a rolling 12-month strategic marketing plan to drive portfolio adoption and meet monthly targets. You will analyze offer and campaign data to draw insights and improve marketing effectiveness and program returns over time. You will develop strategies for incremental improvements to the promotion and marketing process, offers and plans.

You will oversee the deployment of assets and media across all relevant owned, paid and earned channels in consultation with the Marketing Delivery team. You will collaborate with internal teams, negotiate marketing calendars, and ensure your portfolio objectives are prioritized and fulfilled. You will regularly present portfolio performance and optimizations to senior management.





You will identify factors that contribute to or hinder objectives, track and analyze activities across the ecosystem related to your marketing strategy, and be accountable for applying data insights to the next campaign or quarterly plan. You have extensive experience creating targeted marketing plans and leveraging data to drive marketing KPIs. You have experience managing and optimizing marketing budgets based on KPI results.

You can pivot based on data insights, manage competing priorities, and meet high-pressure deadlines. The project management skills. You have a proven ability to manage multiple projects simultaneously.

You are results-oriented and can set performance goals and metrics to measure marketing campaign effectiveness. Our approach to compensation supports each person’s unique knowledge, skills, abilities, complexity of the role and balances it with internal equity to support a fair and competitive salary. Base salary is just one part of our total rewards package which also includes health and wellness benefits, employer-matched RRSP savings, a performance-based bonus program, and many more perks including free movies and free grocery delivery.

Continuous Improvement: Enjoy a competitive salary and benefits package, performance-based bonuses, and extra rewards from our owners, including discounted rates on mortgages, banking, movies, and more. A virtual interview with a Talent Advisor discussing your interest in the role and the company. The conversation will be recorded using BrightHire, an AI-powered video interview tool.

An interview with the Account Director, to discuss how your experience aligns with the role and the needs of the team. At Scene+, we're committed to diversity, equity, and inclusion. We strive to integrate these values into everything we do, from our partners and offers to our teams and interactions.

We welcome and appreciate candidates from diverse backgrounds, including women, persons with disabilities, Black, Indigenous and People of Colour (BIPOC), the LGBTQ2SIA+ community, and other equity-seeking groups. #

📌 Manager, Digital Marketing *Remote (Toronto)
🏢 SCENE+
📍 Toronto