Manager, Digital Marketing *Remote (Toronto)

Manager, Digital Marketing *Remote (Toronto)

03 Oct
|
Zeifmans
|
Toronto

03 Oct

Zeifmans

Toronto

Zeifmans is a tax, accounting and consulting firm that understands clients’ needs and the full range of solutions available. Reporting to the Director of Operations, the Marketing Manager works closely with the Marketing Committee to develop and drive Zeifmans’ marketing strategy to build brand awareness, expand and develop marketing platforms and conduct market research to plan effective client-focused marketing and promotional activities. In close collaboration with sponsors, strategic partnerships and internal committee teams, the Marketing Manager will lead the planning of special events, webinars, live streams and communications, including the creation and distribution of promotional messaging using social media advertising, website management and direct client communications.

Recommend, develop and implement marketing activities aligned with the firm’s strategic goals by industry segment (technology & startups, family business, healthcare professionals, emerging industries) or service line (estates and trusts) including budgets, activations and KPIs Build strategic partnerships with organizations that synergize with marketing objectives (industry groups, Nexia affiliates, referral sources), creating co-branded content and events to develop new referral leads Create, design and promote engaging thought leadership pieces including videos, articles, blogs, brochures, podcasts, press releases and announcements in conjunction with in-house subject matter experts, professional copy writers, graphic designers and videographers Follow best practices to manage an effective online presence, including use of social media,



Pay-per-Click campaigns, maintaining and managing websites to optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM), adjusting online strategy as necessary Oversee social media content including online Partner and Manager profile management Oversee internal communications including Zeifmans Insider, news posts, event invitations, Eblasts, etc. Oversee the creation of graphics and videos for advertisements, social media, thought leadership pieces, client-focused e-blasts, invitations, monthly newsletters, surveys, etc. Develop, support and lead Corporate Social Responsibility (CSR) strategy and execute coordinated activities to promote supported charities.

Develop and execute the annual marketing budget, detailing objectives and reporting KPI results to the Marketing Committee Support management of marketing and sales e-mail inboxes 7+ years of experience in marketing ~Experience identifying and targeting audiences with creative design, online campaigns ~ Experience within a professional services firm is an asset Bachelor’s degree in marketing, advertising, business administration, or a related field Must be present for all in-person events in Toronto and minimum 3 days/week in office Strong organizational,



time and project management skills with excellent attention to detail Excellent research, analysis, problem-solving and decision-making ability Strong creative and innovative thinking skills Excellent software skills, including social media, WordPress, MS Office (Excel and PowerPoint), Publisher, electronic Eblast tools such as Constant Contact, Photoshop, and website editing Experience with Social HP or other social media content scheduling platforms Strong knowledge of CRM Mentorship – our teams operate with an “open door” policy Competitive compensation based on the Toronto market + opportunity for annual bonuses Full benefits and insurance for you and your immediate family members, paid by the firm Short Fridays all year long (3 pm office closure) Summer Fridays Off (July & August) Flexible dress code Opportunities to give back and support your community Use of Artificial Intelligence (AI) At our company, artificial intelligence (AI) tools are used as part of our recruitment process to support efficiency and enhance the candidate experience. We are committed to the responsible and ethical use of AI, and we regularly review and refine our practices to ensure alignment with applicable regulatory requirements and industry best practices We encourage and support all qualified persons to apply to all positions, without regard to race, color, citizenship, religion, sex, family status, sexual orientation, gender identity, Aboriginal status, age, disability, or any person who may require accommodation throughout the recruitment process.

📌 Manager, Digital Marketing *Remote (Toronto)
🏢 Zeifmans
📍 Toronto

Reply to this offer

Impress this employer describing Your skills and abilities, fill out the form below and leave Your personal touch in the presentation letter.

Subscribe to this job alert:

Get the latest job offers by email for: manager, digital marketing *remote (toronto) / toronto

Subscribe to this job alert:

Get the latest job offers by email for: manager, digital marketing *remote (toronto) / toronto