Makeship empowers influencers, creators, and brands of all sizes to develop and launch limited-edition products that matter to their fans. Leveraging our design, manufacturing, and marketing expertise, we work with our partners to bring their products to life through our community-powered crowdfunding platform. Each product is given a window of 21 days to be funded by the community before we produce and ship to fans worldwide.

We put our brand behind every product and guarantee quality and ethical sourcing. In 2025 alone, our sales exceeded $65M CAD. Every day, you’ll collaborate, learn more about the content creation space, and watch your work impact the company and the community!

We want this to be the best work experience of your life, so we’ll pay you well, offer great benefits, invest deeply in your growth, and welcome you with our branded swag. We are looking for a GTM Lead who will design how Makeship acquires, converts, grows, and retains Creators, and who will prove what works through testing, data, and real-world application. We are looking for a leader who can design what our commercial motion should do and how it should behave, then translate it into systems, enablement, and team behaviour.

As our GTM Lead, you will work primarily across Partnerships, RevOps, and Marketing Reporting directly to the VP of Revenue, you will own the GTM methodology and journey design as we expand into new product categories and new markets. Refine the stages, behaviours, decision points, and next-best actions across the Creator journey. Build repeatable approaches for qualification, discovery, pitching, follow-up, negotiation, and re-engagement, and adapt these plays for different Creator segments, verticals, products, and opportunity types.





Build data-led talk tracks and proof points that articulate why Makeship, why now, and the right approach for each Creator. Test hypotheses across messaging, sequencing, qualification, follow-up, and journey design. Use performance data and frontline feedback to understand what works, where momentum breaks down, and what to change.

Own and prioritize the GTM-driven RevOps roadmap based on business impact, defining the logic behind required pipelines, workflows, automation, dashboards, alerts, and reporting. Partner with RevOps through implementation to ensure systems reinforce the intended journey and behaviours. Partner with Partnerships leadership to embed new plays and approaches into the team, and evolve enablement based on performance, experimentation, and team feedback. 7+ years of experience designing GTM methodology, sales plays, or customer journey logic for a two-sided business; where success depends on both a B2B partner’s engagement (creators, sellers, merchants) and D2C outcomes downstream (fans, buyers, end customers). ~ A track record of proving out new approaches through testing and data, then translating what works into systems, and repeatable team behaviour. ~ you can turn business performance and data into simple, compelling narratives that a team can actually use in the field.



~ Experience partnering with RevOps or a systems/tooling function to translate strategy into pipelines, workflows, automation, and reporting. ~ you can influence and drive adoption across Partnerships, RevOps, and Marketing without needing direct authority over all of them.

Bonus

Experience building a GTM or enablement function from the ground up inside a scaling startup. Familiarity with limited-edition, scarcity-driven, or pre-order commerce models.

Experience designing journeys or plays across multiple customer or partner segments simultaneously. Work remotely anywhere in Canada and/or access any of our hubs ~ Health and dental benefits from day 1 ~4 weeks of paid vacation (including paid time off on your birthday) ~ An additional 1 week of paid time off during the winter holidays ~ Virtual & In-Person Social Events ~ 500 Pre-Tax Annual Health & Wellness Allowance ~$400 Pre-Tax Home Office Setup Allowance ~$65 Pre-Tax Monthly Phone Allowance ~ Maternity and Parental Leave Top-Up ProgramEducation Assistance Program ~ Salary Band: $90-100K CAD base salary per annum, plus a variable of $30-40K CAD, for an OTE of $120-140K CAD. As part of our hiring process, we may use AI-powered tools to support tasks such as application screening and note-taking.

These tools are used to assist our team, and all hiring decisions are made by humans. We are passionate about building an equitable and inclusive culture for our unique and diverse team of employees which makes us Makeship. As an equal-chance employer, we value and embrace everyone's opinions and differences, and actively seek new Makeshippers who will work respectfully with our team, propelling our company and the community forward.

📌 Manager, Marketing (Go-to-Market) (Ottawa)
🏢 Makeship
📍 Ottawa