PositionSummary

ReportingtotheVicePresidentofMarketingandCommunications,thisManagerroleisresponsibleforadvancingTourismWindsorEssexPeleeIsland’s(TWEPI)prioritiesthrough:(1)

GroupPrograms–coordinateandsupporttheattractionandservicingofmeetings,conferences,sportingeventsandgrouptravelopportunitiesthroughbidandproposaldevelopment,hotelandindustryliaison,groupservices,performancetrackingandindustryengagement,(2)

PartnershipEngagement&ProgramManagement;–leadthegrowthandmanagementofTWEPI’spartnershipprogramsthroughpartnerengagementandretention,prospectingandleadgeneration,stakeholderworkinggroups,revenuedevelopmentandthesupervisionofthePartnershipSpecialist,and(3)

Consumer&IndustryShowEngagement;–leadtheplanningandexecutionofTWEPI’sparticipationatconsumerandindustrytradeshowsandevents,includingpartnerengagement,showlogistics,creativeactivations,destinationrepresentation,leadgenerationandperformancereporting.

PrincipleResponsibilities

GroupPrograms

- Supportgrouptravel,meetingsandsporttourisminitiativesthroughliaisingwithhotels,venuesandindustrystakeholders.
- Assistwithbidpreparationandproposaldevelopmentformeetings,conferences,tournamentsandevents.
- Liaisewithlocalhoteliersregardinggroupbusinessopportunities,hotelperformanceindicatorsandtourismintelligence.
- Coordinategroupservicesandrespondtoincomingsport,meetingandgrouptravelinquiries.
- Track,evaluate,andreportannuallyongroup,meetingandsportactivity.
- Maintainacomprehensiveinventoryofvenueswithintheregion.
- Assistindustrypartnersinthedevelopmentofresponsestobidsandproposalstoattractconferences,tournaments,andmeetingstotheregion.

PartnershipEngagement&ProgramManagement;





- Provideday-to-daydirectionandsupervisiontothePartnershipSpecialist,establishingprioritiesandoverseeingtheirworkinsupportofpartnershipengagement,prospecting,programadministrationandpartnercommunications.
- ManageandmaintainpartnerparticipationlevelsacrossassignedTWEPIprograms,ensuringstrongcommunication,engagementandretention.
- Leadtheidentificationandprospectingofnewbusinessesandorganizationsforprogramparticipation,workingwiththePartnershipSpecialisttogenerateleadsandfollowupwithprospectivepartners.
- LeadpartnershipparticipationandrevenuemonitoringforTWEPI’sOfficialVisitorGuideandotherrevenue-generatingprogramsandtools,overseeingpartneroutreach,trackingparticipationandidentifyingopportunitiestogrowannualrevenues.
- WorkcollaborativelywiththeDestinationDevelopmentteamtoidentifynewtourismbusinessesandexperiencesthatalignwithtourismprogramsanddigitalpassportprograms,includingBandwango.
- Generateandqualifypartnershipleads,conductingoutreachandfollow-uptoconvertprospectsintoparticipatingpartners.
- Identifyopportunitiestogrowparticipationandrevenuewithinexistingprogramsthroughenhancedpartnershipsandsponsorships.
- Facilitatepartnerworkinggroupsandmaintainregularengagementwithparticipatingbusinesses,includingprogramssuchasBarrelsBottles&BrewsandEPICWineries.;
- Establishandworktowardannualpartnershipparticipationandrevenuegoals,overseeingthetrackingandreportingofpartneractivity,prospectingandresultsthroughTWEPI’sCRM(Tempest/IDSS)
- ManageandmaintainpartnerparticipationlevelsacrossassignedTWEPIprograms,ensuringstrongcommunication,engagementandretention.

Consumer&IndustryShowEngagement;





- PlanandcoordinateTWEPIparticipationatconsumerandindustrytradeshows,conferencesandtourismevents.
- Coordinatelogisticsforexhibitions,collateralmaterials,boothconcepts,staffingandstakeholderinvolvement.
- AttendandrepresentTourismWindsorEssexatconsumertravelshows,outdooradventureshows,wineandculinaryevents,sportandmeetingsindustrytradeshowsandothertourism-relatedactivationsasrequired.
- Workcollaborativelywithinternalteamsandexternalsuppliersoncreativeconcepts,promotionalmaterialsandvisitorengagementstrategies.
- Coordinatepost-showfollow-up,leadtrackingandreportingtoevaluateperformanceandidentifyfutureopportunities.
- Maintaintradeshowinventory,displaysandpromotionalassets.

PositionQualifications

- Aminimumofthree-five(3-5)yearsofmanagerialexperiencewithinarelevantmarketingandcommunicationsenvironment,hotel,tourismorganizationorrelatedsector.
- Auniversityorcollegediplomaintourism,communications,marketing,businessorrelateddiscipline.
- Strongcommunicationskillsindigital,verbal,writtenandpresentationformats.
- Excellentteam-orientedskillsandcapacities.
- Anunderstandingofresearchandevaluationtechniquesandtheirapplications.
- Abilitytoworkwithpeopleinmultipleandvariedforms,involvingsenior,intermediateandjuniorstafflevels,aswellasthepublic,communityleadersandothers.
- Abilitytocoordinatecomplexprojectsandactivitiessimultaneously.
- Abilitytoworkeveningsandweekendsonaperiodicbasisincludingoutboundprovincialtravel.
- Abilitytodealwithconfidentialinformation.
- Apositiveattitude,lotsofenergy,confidence;openmind,andhighpersonalstandardsofintegrityandprofessionalism.
- Computerskills,includingMicrosoft365,areessential.
- ValidGlicensewithreliablevehicle.
- MustprovideaLevel1:CriminalRecordCheck(CRC).

📌 Manager of Groups & Programs (Windsor)
🏢 Owen Sound
📍 Windsor