Marketing Analyst, Consumer & Operator Insights Position Type: Regular - Full-Time In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy. Do you love food, brands, and uncovering the stories behind the data?

As the Consumer & Operator Insights Analyst, you will play a key role in helping shape the future of McCain’s Food Service Potato and Snacking businesses across North America. Manager, North America Insights, you will help build and champion consumer and operator insights that drive business growth. Through consumer research, syndicated data, trend analysis, and cross-functional collaboration, you will uncover meaningful insights that inform brand, innovation, and go-to-market decisions.

This role is based in Oakbrook Terrace, IL or Toronto, Canada, and follows a hybrid in-office schedule. Support the development of consumer and operator understanding across key foodservice channels, including FSR, QSR, Convenience Stores, and Non-Commercial segments. Analyze consumer surveys, qualitative feedback, and syndicated data sources to identify opportunities, trends, and business implications.

Support execution of primary research initiatives that enable consumer-led decision making for brand building and innovation. Help identify and communicate consumer, category, operator, and macroeconomic trends that influence business strategy. Maintain and manage the Insights Hub, ensuring data, reports, and learning resources are current and accessible.

Partner with Brand Marketing, Integrated Marketing Communications, Go-to-Market, Sales, and other stakeholders to translate data into actionable insights. Build collaborative relationships with external research vendors and suppliers to ensure quality research execution and learning. Leverage evolving technologies, including AI-enabled tools, to enhance research, analysis, and reporting while applying sound business judgment.

Foster a culture of knowledge sharing and data-driven decision making across the organization.



Bachelor’s degree ~2-3 years of professional work experience ~ Experience in consumer insights, market research, analytics, or a related field is preferred but not required ~ Demonstrated interest in food, foodservice trends, and brand growth ~ Knowledge of research methodologies including consumer journeys, segmentation, and hypothesis-driven thinking ~ Strong analytical and storytelling skills with the ability to translate data into compelling business recommendations ~ Proficiency in Microsoft Excel and PowerPoint ~ Familiarity with syndicated and research tools such as Circana, NPD/CREST, Technomic, and Datassential is preferred ~ Strong collaboration, communication, and relationship-building skills ~ Ability to balance human insight and critical thinking with AI-enabled tools and technologies The North America Insights team partners across Marketing, Sales, Go-to-Market, and Innovation functions to help drive consumer-led growth. Manager, North America Insights, this role serves as a key contributor in building consumer and operator understanding, supporting strategic business decisions, and enabling data-driven growth for McCain’s Food Service Potato and Snacking businesses.

The team works closely with internal partners and external research suppliers to uncover insights that shape future opportunities. At McCain, our leadership principles guide how we engage with customers, collaborate as a team, and achieve success. We focus on understanding customer needs, driving innovation, empowering people, and taking ownership to clear obstacles and deliver results.

AI & Digital Capabilities. At McCain, AI and digital capabilities are part of how we work and innovate. We value curiosity toward emerging technologies and the thoughtful,



responsible use of AI-enabled tools to improve outcomes as part of our future-ready culture.

Our purpose is grounded in building meaningful relationships. We’re big believers in the power of working together in person—it helps us stay connected, collaborate more effectively, and grow as a team. Most office-based roles follow a hybrid model, with the option to work remotely two days a week.

CAD annually + Bonus Eligibility Hiring compensation will be determined based on experience, skill set, education and training, and other organizational needs.

Employees are eligible for the following benefits: health coverage (medical, dental, vision, prescription drug), retirement savings benefits, and leave support including medical, family and bereavement. Well-being programs include vacation and holidays, company-supported volunteering time, and mental health resources. Your well-being matters to us, and we’re here to provide you with the necessary resources to support you in being your best self at work — and at home.

McCain Foods is an equal chance employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger.

All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know, and we will work with you to find appropriate solutions. By submitting personal data or information to us, you agree this will be handled in accordance with McCain’s Global Privacy Policy and Global Employee Privacy Policy, as applicable.

McCain leverages AI in the hiring process, though all final decisions are made by humans. You can understand our approach to AI and how your personal information is being handled here.

Marketing

McCain Foods (Canada) #

📌 Marketing Analyst, Consumer & Operator Insights (Toronto)
🏢 McCain Foods
📍 Toronto