Marketing Automation Specialist Classification : Full-Time, Onsite, Immediate Hire AutoCanada is the largest Canadian owned and publicly traded automotive dealer group operating in Canada and the US. We are innovative, data-driven and our commitment to our Team Members, customers and operational excellence fuels our success. Are you ready to change the way automotive marketing connects with customers?

We're looking for a Marketing Automation Specialist to take the wheel of our marketing automation platform and turn it into a growth engine. The foundation is built and live. You’ll own automated, personalized customer journeys in Iterable, working with a modern data stack that already connects sales and service.

You’ll expand the journey library, sharpen segmentation, and continually tune performance, turning raw data into lead conversions and stronger customer retention. If you thrive where innovation meets execution, this is your chance to shake up the car business and make your mark on the future of automotive marketing.

Own the Marketing Automation Platform: Take full ownership of Iterable as our marketing automation platform, expanding its capabilities across sales and service channels.

Build & Scale Journeys: Design, launch, and manage automated email and SMS journeys in Iterable, growing the program from its current foundation into a full lifecycle engine.

Segmentation & Targeting:



Use advanced segmentation to personalize messaging and put the right offer in front of the right customer at the right moment.

A/B Test for Impact: Run ongoing testing on triggers, journeys, creative, and timing to keep improving results.

Collaborate to Innovate: Partner with marketing account managers, VODMs, dealership teams, and our data group to align strategy and execution.

Ensure Data Accuracy & Health: Maintain data integrity across systems so clean, actionable information powers every campaign.

Own Deliverability & List Performance: Lead Innovation: Shape the future of automotive marketing with modern tech and a reliable data foundation.

Own the Outcome: Set the strategy, optimize performance, and drive measurable results.

Leave Your Mark: Join a team that’s redefining how dealerships engage with their customers. Employee and Family Assistance Programs We strive every day to create a workplace culture that embraces diversity and inclusivity, ensures fairness and equal opportunities, and fosters a sense of belonging for all Team Members. We do not discriminate based on gender identity, race, national origin, ethnicity, religion, age, sexual orientation, marital or family status, or mental/physical disabilities.

AutoCanada is committed to collaborating with and providing reasonable accommodations to individuals with disabilities.

📌 Marketing Automation Platform Specialist (Edmonton)
🏢 AutoCanada
📍 Edmonton