Reporting to the Vice President, Marketing & Innovation, the Marketing Director is accountable for defining and delivering the growth strategy and business results for an assigned portion of the Lassonde Beverages Canada branded portfolio.

The Marketing

Director partners with Innovation to assess and prioritize future growth opportunities, with Commercialization to ensure approved initiatives move effectively from approval to market, and with Shopper & Digital and Sales to translate brand strategy into strong in-market execution. The incumbent leads a key functional area of excellence for the broader Marketing organization, strengthening capabilities, ways of working and overall business performance. A competitive salary with opportunities for advancement and career development.

Access to a group insurance plan & a pension plan with employer contributions. Telemedicine & employee and family assistance programs.

Portfolio Strategy & Business Performance: Own and deliver portfolio performance, including volume, revenue, market share, gross margin and profitability.

Brand

Growth, Innovation & Marketing Excellence: Lead, coach and develop a team of Brand, Product and Commercial Managers while strengthening commercial, analytical and strategic marketing capabilities. Partner with Innovation to prioritize initiatives aligned with portfolio strategy and commercial objectives, ensuring innovations support business priorities and growth ambitions. Provide strategic leadership to the Commercialization function, ensuring launches, discontinuations and commercial initiatives are delivered.





Provide strategic direction to Shopper & Digital teams, ensuring alignment with brand priorities. Ensure integration of brand, shopper and digital strategies while delegating execution ownership to the Shopper & Digital team. Strengthen business planning and decision making through robust analytics, forecasting methodologies and performance tracking tools.

Required training and experience ~ Bachelor’s degree in Marketing, Business, or related field. ~12+ years of experience in CPG marketing or brand management. ~ Strong understanding of retailer dynamics, customer needs and market opportunities. Bilingual (French/English), both written and spoken – essential for communication with English-speaking colleagues, clients, and suppliers across provinces and internationally. Demonstrated expertise in building and growing consumer brands through strategic positioning and integrated marketing planning.

Excellent leadership, coaching and talent development capabilities. Robust project management, prioritization and decision-making skills. Behind our fruit juices, drinks and snacks, sauces, soups, broths, ciders and wines is a team of people who innovate, collaborate, and continuously strive to deliver the best for our customers and communities.

Joining

Lassonde means becoming part of a strong and ambitious organization that puts people at the heart of its success and is building the future with confidence, passion, and teamwork. Your personal information will be managed in accordance with our PrivacyPolicy . #

📌 Marketing Director - Beverages Canada (Rougemont)
🏢 Lassonde
📍 Rougemont