The Marketing Lead Specialist is responsible for managing and optimizing Brandt’s lead generation and qualification processes to drive high-quality sales opportunities and revenue growth across all product lines. This role focuses on improving data accuracy, reporting, and lead management to support sales effectiveness and overall business performance. Brandt is a customer driven company, privately owned and family run, strengthened by diversification and succeeding through specialization.

Our success is driven by a passionate belief in the unlimited potential of our company and the ultimate success of our customers and we act on that belief every single day. Capture sales leads generated through Brandt’s marketing and sales tactics, qualify them, and coordinate the proper response from Brandt’s Sales Team on a timely basis. Develop and optimize our marketing lead follow-up process to minimize response time and maximize close rate.

Maintain customer lead records in Brandt’s CRM, ensuring records are accurate, current, and relevant. Provide lead or customer lists for marketing and sales purposes – direct mailings, events invitation lists, territory splits, email marketing, etc. – Conduct reporting, analysis, and trend identification on sales leads to enable data-driven decisions to the Marketing & Sales Teams to increase the quality and quantity of Marketing Qualified Leads (MQL’s) as well as the proportion that convert into sales.



Build scorecards and dashboard to drive accountability and performance across the sales organizations Key Performance Metrics Quality of inbound leads generated.

Customer satisfaction level from polled leads – how happy are customers with their interaction with Brandt through the lead process.

Sales

Team satisfaction level – how happy is Brandt’s Sales Team with the lead gen process and the quality of leads being presented to them. Solid understanding of Customer Relationship Management (CRM) and Sales & Marketing Pipeline management best practices. Strong written and verbal communication skills – valuable for internal communication across the Sales Team as well as customer communication when qualifying leads.

Advanced data analysis skills – valuable for identifying trends in lead data and building reporting for stakeholders. Detail oriented – missed lead details can result in missed sales opportunities and misrepresented data and reporting. Customer focus – One of Brandt’s core values, understanding what our potential customers care about will greatly benefit you in this role.

Competitive compensation: we offer competitive wages that recognize your skills, experience, and contributions.

Continuous Learning: through on-the-job training and educational opportunities.

Comprehensive benefits coverage: including health, dental, insurances, and more to support your and your family’s wellbeing.

Retirement savings programs: Company matching pension and RRSP programs to help you invest in your future.

📌 Marketing Manager / Chargé de Marketing (Regina)
🏢 Brandt Group of Companies
📍 Regina