Marketing Manager

We are seeking a creative, organized, and personable Marketing Manager to join our team and help showcase our boutique resort properties .

This role is ideal for someone who enjoys a mix of creative marketing, social media, hospitality, event promotion, content creation, and hands-on work at our properties. The successful candidate will help develop compelling experiences and packages, tell the story of our resorts through digital content, and represent our properties to media, industry partners, and potential guests.

Key Responsibilities

Marketing & Promotions

- Develop and coordinate seasonal, themed, and value-added packages for our resort properties.
- Work with resort teams to identify opportunities for new packages, promotions, and guest experiences.
- Prepare engaging marketing posts and promotional content for packages, special offers, seasonal campaigns, and upcoming events.
- Coordinate marketing initiatives across our various boutique resort properties while maintaining each property's unique identity.
- Assist with developing promotional materials, campaigns, and other marketing initiatives.

Website & Digital Content

- Regularly update website content, including packages, promotions, events, photos, property information, and other relevant content.
- Ensure website information is accurate, current, visually appealing, and aligned with our brand.
- Identify opportunities to improve how our properties, experiences, packages, and events are presented online.
- Help coordinate photography, video, and other digital assets for use across websites and marketing channels.

Social Media & Content Creation

- Capture on-site social media content, including photography, video, reels, stories, guest experiences, resort features, food and beverage, activities, and events.
- Develop and maintain a social media content calendar.
- Create engaging posts that highlight the personality, experiences, and unique features of our properties.
- Work closely with resort teams to identify timely and authentic content opportunities.




- Monitor trends and identify creative ways to showcase our resorts and Prince Edward Island as a destination.

Media, Press & Influencer Visits

- Act as the on-site marketing contact for media, journalists, influencers, photographers, and other promotional partners visiting our properties.
- Coordinate and assist with press visits, media stays, property tours, and photo/video shoots.
- Ensure visiting media and partners have the information, access, and support needed to experience and showcase our properties.
- Work with hotel teams to prepare guest rooms, public spaces, food and beverage areas, amenities, and other areas for press visits and photography/video shoots.
- Coach and support hotel teams on how to prepare and present the property for media, photography, and promotional opportunities.
- Help ensure the resort is consistently presented in a polished and brand-appropriate manner.

Sales, Conventions & Industry Representation

- Participate in tourism events, networking opportunities, meetings, and industry functions to promote and highlight our properties.
- Represent our boutique resorts professionally when meeting with tourism partners, travel professionals, event planners, media, and potential business partners.
- Help develop presentations, promotional materials, and talking points for industry meetings and events.
- Build awareness of our properties and the experiences they offer throughout PEI.

What We're Looking For

- Experience in marketing, hospitality, tourism, communications, social media, or a related field.
- Strong writing, communication, and organizational skills.
- A creative eye for photography, video, design, and storytelling.




- Comfortable creating content using a smartphone and social media platforms.
- Strong attention to detail and an ability to manage multiple projects and properties.
- Comfortable working independently while collaborating with hotel and resort teams.
- Friendly, professional, and confident when interacting with guests, media, industry partners, and colleagues.
- Willingness to travel between properties and work on-site as required.
- Flexible availability for occasional evenings, weekends, conventions, events, and media visits.
- Knowledge of Prince Edward Island's tourism industry and attractions is considered an asset.
- Experience with website content management systems, social media management tools, Canva, photography/video editing.
- Proven experience in digital marketing with a strong understanding of e-commerce platforms.
- Expertise in SEO techniques, keyword research, and analytics tools such as Google Analytics.
- Proficiency in Adobe Photoshop, Adobe Creative Suite, and graphic design software for content creation.
- Strong knowledge of WordPress website management along with HTML, CSS, JavaScript for website customization.

The Role This is a hands-on marketing position. Rather than being solely office-based, the Marketing Coordinator will regularly visit our properties, work alongside hotel teams, capture content, support media visits, attend industry events, and help bring our resorts' stories to life.

The successful candidate will play an important role in increasing awareness of our boutique resorts, showcasing our packages and experiences, and creating memorable marketing content that inspires guests to our properties.

Join us as a Marketing Manager if you're eager to lead innovative campaigns that make an impact! Bring your creativity, technical expertise, and strategic mindset to help elevate our brand presence globally while enjoying a cooperative environment dedicated to your growth!

Pay: From $55,000.00 per year

Work Location: In person

📌 Marketing Manager (Charlottetown)
🏢 Four Points by Sheraton Moncton
📍 Charlottetown