Marketing Technology Analyst (Montreal)

Marketing Technology Analyst (Montreal)

03 Oct
|
Capital Factory
|
Montreal

03 Oct

Capital Factory

Montreal

Workleap is a Montreal-based tech company, founded in 2006.

Workleap

Agent, our newest solution built to make every manager more effective, and ShareGate, the world's leading solution for Microsoft 365 migration and governance. More than 15,000 companies worldwide trust us to do exactly that. If you're the kind of person who gets excited by a hard problem and wants to help shape what comes next, there's a place for you here.

We've just finished our CRM migration and locked down our revenue architecture, which means for the first time the data is clean enough to answer the question we've never been able to answer properly — what marketing actually drives revenue, and where the next dollar should go. You'll be the analytical counterpart to our marketing ops lead, working side by side with ShareGate's Director of Marketing to turn campaign and attribution data into decisions the marketing team and the exec team can act on. Own ShareGate's marketing attribution architecture across HubSpot and HockeyStack, and translate funnel data into exec-ready narratives, so attribution questions get one clear answer

- Drive marketing performance by diagnosing what's working and what isn't across inbound and channel, so budget shifts to the highest-return programs every quarter instead of every fiscal year
- Build the reporting and diagnostic layer for ShareGate marketing — campaign performance, funnel conversion, source quality — so the team plans against measured conversion rates, not assumptions
- Integrate AI into the analysis workflow — we run on Claude — to compress the time from question to answer from days to hours, and to make deep-dive analysis a weekly habit rather than a quarterly project. This role has never existed at Workleap, and you're inheriting a business that just finished cleaning its foundations:



the CRM migration is done, the revenue architecture is set, and attribution visibility is still scattered across two systems. Your first mandate is to make that architecture coherent and legible — then use it to tell ShareGate's marketing team where to invest and where to pull back. One is Systems & Operations, which owns automation, CRM architecture and AI GTM tooling. The other — yours — is a group of GTM business partners embedded with the business units they serve, accountable for their stakeholder's performance: forecasting, funnel conversion, quota attainment, velocity. You'll report to the Director of RevOps and pair tightly with our Marketing Ops Manager, who owns the systems and campaign execution, while you own the data and its interpretation. 3+ years in marketing operations or marketing analytics at a B2B SaaS, software or fintech company; ~ UTM governance, lead routing and round robins, lifecycle stages, source and channel taxonomy; ~ Deliberate daily use of AI to accelerate your own analysis — not just to draft copy; ~ Bonus: experience with HockeyStack or a comparable attribution platform. Final offers may be adjusted based on the candidate's region to align with local market conditions. LTIP program, share in Workleap's long-term growth
- RRSP + Family health insurance + telemedicine + annual wellness budget
- Versatile vacation policy
- Remote work, with access to our Montreal office
- At Workleap, we build software that sits at the center of how people experience work, every day, at every level. Priorities shift, decisions get made with the information we have, and we iterate. If you thrive on intensity and ambiguity doesn't slow you down, you'll feel right at home. Here's how it works: a first call with a recruiter, then a virtual interview with the hiring manager. LI-Remote #

📌 Marketing Technology Analyst (Montreal)
🏢 Capital Factory
📍 Montreal

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