Tourism Jasper is the Destination Marketing Organization for Jasper and Jasper National Park. We're a young, energetic, forward-thinking team, who are charged with developing and executing on creative solutions to help our Shareholders (select hotels, restaurants, and activities in Jasper) increase revenue through sustainable visitation of targeted consumers to our awesome little town. Reporting to the Media Relations Manager, the Marketing Coordinator provides support to Tourism Jasper's Marketing team.

The Marketing

Coordinator supports cross-functional marketing efforts across the organization, helping to ensure brand consistency, support media relations initiatives, and strengthen engagement with key audiences. In this role, they will coordinate media visits and events, maintain media databases and communications, support consumer marketing initiatives, and assist with the development and distribution of marketing materials and organizational merchandise. Additionally, the Marketing Coordinator provides administrative support to the marketing team and helps contribute to Tourism Jasper's overall marketing and promotional efforts.

As the Marketing Coordinator, you will:



Manage itinerary building for media visits using Travefy Assist with evaluating social media influencers and gathering supporting data Monitor media coverage and prepare reports on earned media performance Manage the media e-newsletter, including content coordination, design, distribution, and performance tracking Maintain and update the media CRM database Marketing Support (40%) Coordinate the development, inventory, and distribution of organizational merchandise and marketing collateral Support marketing campaigns and department initiatives as required Provide assistance with additional marketing-related projects and requests Process marketing and media invoices, ensuring accuracy and timely submission Provide support to the marketing team as required Post-secondary education in business, tourism, communications, marketing, or a related field Minimum 1 to 3 years' experience in marketing or a related field Familiarity with digital marketing tools and analytics platforms Outstanding project and time management skills Proficiency with Microsoft Office Suite Knowledge of the Jasper region is considered an asset Experience in the tourism industry is considered an asset You're happy to work in a cooperative environment, where sometimes you have to jump in, regardless of the project You're able to help out after hours for special meetings or events You like to hit the road sometimes to attend conferences, industry meetings, or events #

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