Performance Marketing Specialist (Maternity Leave Coverage) Contract Full Time Ottawa, ON, CA Reports To: Senior Manager, Marketing Role Type: Maternity Leave Coverage (18-month Contract) ca is a cornerstone of Canada’s real estate market, dedicated to helping millions of Canadians find attainable housing across the country. As the leading real estate platform in Canada, we offer the most comprehensive listings and resources to assist consumers in finding their dream homes. Our dedication to delivering value and continuously adapting to market demands ensures that REALTOR.ca is more than just a listing service- it is the heart of the Canadian real estate experience.

The Performance Marketing

Specialist will be responsible for planning, executing and optimizing paid acquisition across paid search, paid social and app campaigns to attract qualified audiences and move users into priority REALTOR.The role will use performance data, testing and budget optimization to improve meaningful user actions, conversion efficiency and return on marketing investment, while working across Product Marketing, CRM, Partner Marketing and Business Intelligence. Performance marketing strategy and execution Paid search, paid social and app acquisition Data analysis and performance measurement Audience and customer journey thinking Commercial and results focus Planning and adaptability The Performance Marketing Specialist will manage end-to-end campaign execution, optimization and reporting across paid search, paid social and app acquisition. They will translate business priorities into measurable acquisition plans, manage budgets and targets, test audiences, creative and landing pages, and recommend actions that improve qualified traffic, conversion, product adoption and cost efficiency.

Plan, execute and optimize paid search, paid social and app acquisition programs aligned to REALTOR.Manage campaign setup, budgets, pacing, bidding, targeting, ad copy, creative coordination,



landing-page requirements and quality assurance. Drive acquisition and conversion for app, mortgage, insurance and other priority journeys, optimizing CTR, CPC, CPM, CPA and ROAS. Define audiences, objectives, conversion events, KPIs and reporting sources with Product Marketing, CX and Business Intelligence before launch.

Build a structured testing roadmap across audiences, creative, messaging, landing pages and bid strategies, and apply learnings to improve performance. Analyze campaign and journey data to identify trends, drop‑off and investment opportunities that improve conversion, efficiency and product adoption. Collaborate with CRM, Partner Marketing, Content, AEO and SEO, Communications and Product on integrated campaigns, launches and partner activations.

Support mortgage and partner outcomes by improving qualified referrals, provider continuation actions, conversion efficiency and paid‑media return. University degree or college diploma in marketing, business, analytics or a related field, or equivalent experience. ~3-5 years of hands‑on performance or digital marketing experience with paid acquisition and campaign optimization. ~ Hands‑on experience with Google Ads, GA4, and major paid social advertising platforms. ~ Experience with conversion tracking, attribution and performance dashboards. ~ Strong analytical skills and the ability to translate data into optimization decisions. ~ Proven skills in ad copy, creative briefing, landing‑page optimization and A/B testing. ~ Strong project management, prioritization and attention to detail. ~ Bilingualism is an asset. We are a diverse and talented group of professionals passionate about technology and innovation.

As a part of the marketing team, you will join a supportive team that encourages knowledge sharing and professional growth. We believe that a great workplace is built on mutual respect, open communication, and a shared commitment to excellence. Our team enjoys a flexible work environment that promotes work‑life balance, with options for remote work and flexible schedule.

📌 Performance Marketing Specialist (Maternity Leave Coverage) (Ottawa)
🏢 Canadian Real Estate Association
📍 Ottawa