A DTC Growth Strategist at CTC drives profitable growth for clients by translating raw financial data into precise marketing maneuvers. You will guide clients and teammates with clear financial models, diagnostic reviews, and actionable recommendations, ensuring every marketing dollar is understood through the lens of profit. When results deviate from plan, you’ll take ownership in diagnosing the issue, adjusting forecasts, and optimizing within the meta account in order to restore profitable growth.

Above all, you are the financial steward of your accounts—trusted to bring clarity, accuracy, and solutions that align business goals with sustainable outcomes. You balance strategy, execution, and communication to help others thrive. Translate forecasts into daily/weekly pacing to ensure spend and performance remain within targets.

Build, manage, and optimize campaigns across Meta, wile overseeing the management of Google, and YouTube (with expansion to TikTok, Pinterest, Snapchat). Lead creative diversification and media testing to profitably scale accounts. Design and interpret incrementality tests (geo holdouts, conversion lift) and integrate results into iROAS modeling.

Serve as the primary growth partner for your accounts. Lead weekly updates, monthly reviews, and quarterly planning sessions. Act as a subject matter expert, helping advance CTC’s Growth Engineer framework.



4–6 years in eCommerce growth marketing with direct account ownership. ~ Hands-on expertise in Meta Ads Manager, Google Ads, YouTube;

Experience designing and interpreting incrementality tests. ~ At CTC, we are fixated on building the next generation of legendary brands and the people who are to lead them. To give ourselves our best shot at accomplishing this mission, we organize all of our decisions—from recruiting, to hiring, to raises, to promotions, to how we spend our time and money—in the direction of three committed values. In fact, they're so challenging, that's why we invest so much in supporting our team and why we tend to attract people who are craving the opportunity to do more at work than get a paycheck.

We’ll come alongside you and care for you in your pursuits by offering full-time permanent CTC employees: ~TIME OFF | When you’re at CTC, you’re firing on all cylinders. To make that possible, we offer a Adaptable Time Off policy where you will coordinate with supervisor to take time away from the office for rest, travel, and variety of others things that are important to you! ~ MEDICAL | Full health, dental, and vision benefits that fit your lifestyle and goals ~ A. and are committed to fostering a culture of performance and inclusivity. #

📌 Planning Strategist (Vancouver)
🏢 Common Thread Collective
📍 Vancouver