APPLY is the Agentic Customer Experience (ACx) partner for the world's most ambitious consumer and entertainment brands. We bring together deep domain expertise across Retail, CPG, Sports, and Media with AI-native delivery capability, designing and delivering agentic solutions that turn CX vision into commercial reality. APPLY is hybrid/remote friendly.

The preferred candidate should be based in Canada, working in hours that align to ET (Eastern Timezone) or PT (Pacific Timezone). Lead the design and development of high-performance frontend applications using TypeScript, React, and Next.js. Organizing, distributing and translating backlog requirements from Product, UX and other disciplines, into detailed spec driven requirements for Agents to implement.

Synthesise user stories, site maps, content strategy, components and design systems, brand strategy, etc, into specifications that coding Agents will implement. Designing and implementing digital solutions that have proper SEO/GEO, accessibility, performance and content management integrations.

Experience implementing enterprise grade design systems, content models and component libraries. Apply spec-driven development to ensure clarity, consistency, and high-quality delivery. Architect frontend solutions that integrate seamlessly with backend services and AI-powered systems.

Design user experiences that help users express goals, constraints, and context clearly to AI agents. Design and implement frontend experiences that leverage: Ensure frontend systems are scalable, maintainable, accessible, and well-documented. Provide mentorship and technical leadership to frontend engineers.

Partner with Project Managers and stakeholders to manage delivery risks and timelines. Communicate complex frontend and AI concepts clearly to technical and non-technical audiences, including clients. Strong experience with TypeScript and modern JavaScript.

Extensive experience with React and Next.js.



Hands-on experience with AI coding agents (e.g., Strong prompt engineering skills.

Experience building applications deployed on Google Cloud Platform (GCP). Strong system design fundamentals, including API design, data flow, caching strategies, and performance considerations for production-scale applications. Proven leadership experience at a Staff or Lead level, including mentoring engineers and leading delivery of complex frontend systems.

Generalist engineering strength, with comfort understanding backend systems and how frontend architecture integrates into distributed systems.

Excellent

English communication skills (written and verbal), with the ability to explain complex technical concepts to non-technical stakeholders.

Experience collaborating effectively with fully remote, distributed teams.

Experience with AI agent design patterns, task planning, and reasoning.

Experience with eCommerce platforms or complex frontend ecosystems. $We provide you with modern tools, systems and approaches, value your time, safety, and health, and strive to build a work community where you can thrive and grow. Broaden your skills on a range of engagements with international brands that have a global impact. We're truly committed to building a culture where you are celebrated and everyone feels welcome and secure.

Accelerate your professional growth with generous training budgets and mentorship, with a specific focus on Agentic AI expertise and the critical human skills required for the future of work.

Generous vacation policy: Work-life balance is key to our team’s success, so we offer flexible personal time off (PTO); Tailor your extended health and dental plan to your needs, priorities, and preferences.

Flexible work arrangements: We work in a variety of ways, from remote, to in-office, to a blend of both. APPLY is a safe, respectful, and inclusive community where differences are celebrated. Learn more in our Diversity, Equity, and Inclusion (DEI) section.

📌 Principal Agentic Engineer (Front-end) (Toronto)
🏢 Apply Digital
📍 Toronto