Mindtickle is the leading AI-powered revenue enablement platform, helping sales teams learn faster, practice smarter, and perform at their best. We bring together onboarding, training, coaching, content, digital sales rooms, conversation intelligence, and AI role-plays into one platform so revenue teams have everything they need to build winning sellers. Customers and industry analysts have also recognized us.

G2 has ranked us the #1 Sales Training & Onboarding platform for 28 consecutive quarters, and Forrester has recognized Mindtickle as a Leader in revenue enablement. Mindtickle was also recognized as AI-Based Sales Solution of the Year by the 2025 AI Breakthrough Awards and has received Stevie Awards for Technology Innovation and Customer Support Excellence. At Mindtickle, we're helping companies create high-performing revenue teams, and we're looking for people who want to help shape what's next.

Mindtickle is moving from a market perception as a sales training and enablement platform to recognition as the AI-native revenue enablement platform, powered by ElevateOS.

The harder problem is market meaning: whether the market understands why any of this matters, why it matters now, and why Mindtickle is the company that should own it. Mindtickle, powered by ElevateOS helps revenue teams win every moment that matters by turning readiness into live execution. Your job is to make that idea true, specific, provable and repeatable, and then to make it show up identically on the website, in the sales deck, in the demo, in the analyst briefing and in the board narrative.

You will work directly with the CEO, the co-founders, Product, Sales, Solution Consulting, Customer Success and Analyst Relations. It is also a hands-on role: you will personally write the positioning, the message architecture and the persona narratives that the rest of the company draws from.

Your measure of success is simple: does the market repeat it? Do customers hear a business argument rather than AI buzzwording? Hold the line on the four questions the market will ask in sequence: why change, why now, why Mindtickle, why not the alternatives.

Codify master positioning, the differentiation argument, the claim set and the proof each claim rests on. Every downstream artefact draws from this document rather than from a fresh interpretation. You version it as the platform and the market move, you decide what enters and what is retired, and you are the person who says a piece of language is off-architecture.

The bar is that an AE can take it into a live enterprise conversation without translating it first. 4- Buyer pain as the default language for every capability Deal Guide gives sellers AI recommendations" fails the bar. "Deal Guide helps managers and sellers identify deal risk early by connecting Salesforce context, buyer questions, stakeholder gaps, competitive intelligence and win-loss patterns into one execution guide" passes it.

Apply the same test to every claim: does the claim communicate differentiation, or does it prompt a follow-up question? Own why ElevateOS is architecturally different from conversation intelligence tools, content and enablement platforms, LMS incumbents, CRM add-ons and single-purpose AI agents.

The argument is structural: others attach AI to content, calls or CRM records, while Mindtickle connects readiness, seller behaviour,



buyer engagement and deal execution in one system.

Competitive

Intelligence owns the tactical layer of battlecards, landmines and counters. You own the architectural argument those tactics are built on, and you own keeping it honest as competitors ship. Website, sales deck, customer deck, demo narrative, analyst pitch, webinar, executive and board narrative should be recognisably the same story told at different lengths.

Drift is the normal state of a fast-moving company, so treat detection and correction as standing work rather than a project. 7-The language quality bar Decide what the market should remember about Mindtickle and ElevateOS, in a handful of phrases, and then defend that simplicity against the pull toward more slides, more words and more qualifiers. The output you are after is language that a seller, a customer, an analyst and a board member can each repeat accurately from memory. 8-Category framing for analyst relations and launches Feed the category thesis and differentiation into analyst briefing cycles and launch moments, leading with the market problem before the product. Test messages in real conversations rather than in review meetings.

Where the field keeps hitting the same objection, that is a positioning defect, and it is yours to fix. Feed differentiation gaps back into roadmap prioritisation so Product hears the market argument, not only the feature request. Head of Product Marketing PMM strategy, priorities, the org-level quality bar You author the category narrative and message architecture, the rest of PMM draws from You supply the architecture and the differentiation argument, they own the market moment and the field motion.

Neither of you ships a launch story that the other has not seen Field product marketing and competitive You own the architectural differentiation argument and convert the field signal into positioning and objection-handling changes.

Shared ground: competitive messaging, where they own what a rep says in the room and you own why the claim is true Customer marketing The proof engine, customer evidence, references, and voice of customer You own which claims require proof and which proof points carry the differentiation argument.

Shared ground: claim-to-evidence matching, run as a standing review rather than an ad hoc request You bring market perception and differentiation gaps into roadmap prioritization Customer conversations, technical demo environments, and execution Demand generation and web Campaign and site execution You own the story, the site and campaigns express, and the standard they are held to There is a explicit market thesis, written down, and Product, Sales, CS, Analyst Relations, web, and the executive team works from it rather than around it. The category language starts coming back to you. Analysts, customers, and competitors begin using the framing you introduced.

This is the highest bar in the role and the one worth aiming at. Pain, trigger, value proposition, proof,



and objection handling exist for CRO, enablement leader, frontline manager, seller, buyer, and technical buyer, and Sales uses them directly in enterprise conversations. No capability is described in capability language.

Website, decks, demo, webinar, analyst pitch, and board narrative reinforce one story, and drift is caught in weeks rather than quarters. The language is simple enough for travel. A handful of phrases about ElevateOS are repeatable by sellers, customers, analysts, and board members without a slide in front of them.

The architectural argument gives Field PMM and Sales something durable to build traps and counters. 8+ years in product marketing or a closely adjacent discipline, preferably enterprise B2B SaaS, with a track record of operating as a senior individual contributor who owns outcomes end to end. ~ Demonstrated ability to build positioning and a message architecture from the market problem upward, and to hold a company to one consistent story across every surface over time. ~ You can express the same platform in the language of a CRO, an enablement leader, a frontline manager, a seller and a RevOps or IT stakeholder, grounded in the pain and the business impact each of them owns. ~ High standards for precision, and the judgement to know when a claim is sharp enough to differentiate and when it is still a placeholder. ~ Architectural instincts about competition. You can explain why a competitor's approach is structurally limited, and you keep that argument current as they ship. ~ You can align Product, Sales, Solution Consulting, Customer Success, Marketing, and leadership in a matrixed, fast-moving environment. ~ This is a senior IC role inside a team going through a transformation. You treat AI as the maker for research, synthesis, and repeatable production, and yourself as the checker for positioning judgment and quality.

You come with a position, you argue it with evidence, and you change it when the field or the market tells you something better. You turn a sophisticated agentic platform into language that a CRO, a seller, or a customer can repeat. A claim without proof is a liability, and you would rather remove it than defend it.

A senior product marketer who can define what category Mindtickle is playing in, prove it, translate it for six different buyers, and hold an entire company to one story while the product and the market are both still moving.

The question this person naturally asks: "What does the market need to believe for ElevateOS to matter, and is our story good enough to make them believe it?" Our values- Delight Your Customers, Act as a Founder, and Better Together- aren't wall decor. You'll work alongside people who've scaled revenue tech globally, get direct feedback from leaders invested in your development, and take on challenges before you feel ready because that's how the best growth happens. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.

Your Right to Work: In compliance with applicable laws, all persons hired will be required to verify identity and eligibility to work in the respective work locations and to complete the required employment eligibility verification document form upon hire. #

📌 Principal Product Marketing Manager - Go-To-Market (Calgary)
🏢 Lever
📍 Calgary