Payworks is a leading workforce management solutions provider and multi-year winner of the Canada’s Best Managed Companies program. With clients of all sizes and nearly 700 employees, we currently have an exciting opportunity on our Marketing team for the right candidate.

The Product Marketing

Manager will lead the coordination and execution of Payworks’ product launches, feature releases, and major updates, ensuring they reach the market on time, with organizational readiness and measurable business impact. Acting as a conduit between Product, Marketing and Sales, you will turn product information, customer needs, and market insights into clear messaging, actionable plans, and coordinated deliverables. You will lead launch kickoffs and manage timelines and stakeholder accountabilities while also rolling up your sleeves to execute on key deliverables.

Comprehensive employer paid perks, including a Health Spending Account, for you and your family and excellent pension plan with employer contributions. Community‑minded culture – Receive two paid days per year to volunteer and lots of opportunity to “Pay it Forward”. Time and flexibility to meet your needs – Hybrid work model with flexible work options, plus 3 weeks vacation to start, flex time and parental leave benefits.

Cool perks – Annual Lifestyle Spending Account, fun office environment and events, and more! BRING PRODUCTS TO MARKET – IT’S WHAT YOU’LL DO Launch Plans & Project Management Own the end-to-end market launch—from kickoff and planning through sales and organizational readiness, market release,



and post‑launch transition—ensuring all required activities and deliverables are completed. Own and maintain launch management documents, keeping timelines, deliverables, dependencies, decisions, risks, and status updates accurate and visible.

Positioning, Messaging & GTM Foundations Incorporate customer, market, frontline, and competitive insights into go‑to‑market plans. Translate complex product information into clear, differentiated stories that connect product capabilities to customer needs and business value. Develop the messaging frameworks and foundational copy that enable Marketing, Content, Creative, and Sales Enablement teams to produce consistent, effective work.

Serve as the central conduit between Product and the teams responsible for taking products to market. Partner closely with sales enablement and competitive intelligence owners; Collaborate and execute on launch deliverables including briefs, copy, presentations, webinars, feature sheets, web content, videos, emails and case studies. Define launch objectives and success measures, including on‑time delivery, stakeholder readiness, awareness, adoption, pipeline contribution, and revenue impact.

Lead post‑launch reviews,



share key learnings, and refine positioning, assets, and processes based on results and monitor customer and frontline feedback. 7+ years of marketing, project management, or product management experience, with at least three years in product marketing, GTM execution, or a related B2B discipline. ~ experience writing for SEO and multi‑channel campaigns. ~ Comfortable and effective using AI tools to build scalable templates, automate workflows, and accelerate content creation without sacrificing quality. ~ comfortable with data analysis and measuring performance through pipeline metrics and KPIs. ~ com, Salesforce, and Marketing Cloud. ~ BONUS SKILL SET Experience in workforce management, payroll, or HR technology. B2B and/or SaaS experience is a strong asset.

Experience with the Pragmatic Framework or similar product marketing methodologies. We are proud to support a Flexible Work Plan that recognizes the diverse needs and lifestyles of our people.

The Product Marketing

Manager has the option to work fully from the Payworks office in Calgary on a hybrid work model, working in the office at least three (3) days a week. Individuals applying for employment with Payworks may request accommodations at all stages of recruitment and employment from Human Resources. We may use AI‑assisted tools for organization, sorting, and workflow management — however, we pride ourselves on a high‑touch, human‑centered process.

This posting is for an existing vacancy within our team #

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