Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we're a Merchant of Record for our customers. We're backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6,000 software sellers in 245 territories globally.

As Product Marketing

Lead, Experience, you will own product marketing for the Experience product group. Reporting to the VP of Product Marketing, you will turn customer insight into positioning, go-to-market plans, and measurable customer and business impact. You will work across Product, Growth, Revenue Marketing, Sales, Customer Success, and Brand, while partnering with the senior leadership team on broader company positioning and category strategy.

Build customer and market insight through research, customer conversations, usage signals, competitive intelligence, and commercial feedback. Partner with Product and Engineering early enough to influence the product roadmap, priorities, onboarding, packaging, proof, and the customer experience.

Equip Revenue

Marketing, Sales, Customer Success, Support, and partners with the stories and tools they need to create customer value. Set objectives and measures for customer adoption, retention, and commercial impact.



Make practical recommendations using data and opportunity sizing to highlight the business and customer chance.

Use AI to improve research, synthesis, analysis, workflow automation, and product marketing quality, with strong judgement and verification. A track record of bringing complex, technical, platform, developer, AI or FinTech products to market. Strong customer discovery, segmentation, positioning, storytelling, and product context.

Comfort working with technical and commercial audiences and influencing across functions without formal authority. Range across launches, adoption, lifecycle, enablement, measurement, competitive insight, and customer advocacy. Examples of using AI, agents, or automation to improve speed, quality, or insight.

At Paddle, we're committed to removing invisible barriers, both for our customers and within our own teams. We're committed to building a diverse team where everyone feels safe to be their authentic self. Paddle for others - "We can realise our wildest dreams, so long as we help enough other people to realise theirs" We are a 'digital-first' company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! ~ unlimited holidays ~4 months paid family leave regardless of gender ~ regular internal and external training #

📌 Product Marketing Lead, Experience (Toronto)
🏢 Paddle group
📍 Toronto