Market Strategy Lead - Vice President Product marketing lead for Merchant Services in Canada, responsible for translating market insights into segmentation, positioning, and go-to-market strategies across partner and direct channels. Own customer-facing messaging across digital properties and sales/marketing enablement, adapting materials to regional regulatory needs, payment methods, and schemes. Partner cross-functionally with Product, Sales, Commercialization, Operations, Digital Growth, and Marketing, and align with Legal, Compliance, and Risk on claims, disclosures, and approvals.

You will analyze market trends, customer needs, and competitive dynamics to inform product strategy and identify growth opportunities. You will partner with the Insights team (surveys, interviews, advisory councils) to quantify needs by segment and synthesize findings into personas, JTBD, and segmentation frameworks. You will create sales and marketing toolkits and materials that equip teams to promote Merchant Services solutions and product offerings, adapting content for regional regulatory needs, payment methods, and schemes.

You will own the customer-facing narrative across website product pages and partner landing pages, partnering with the Digital Growth team on SEO alignment and conversion-focused CTAs. You will partner with Product, Legal, Compliance, and Risk to ensure claims, disclosures, and approvals meet applicable payments regulations and standards, and collaborate with Marketing and Lifecycle/Customer Marketing to support integrated campaigns and adoption programs. Bachelor's degree in Marketing, Business, Communications, or a related field. ~8+ years of product marketing, go-to-market, or related experience, ideally in B2B technology, SaaS, or financial services,



including launching and scaling products through partner and direct channels. ~ Experience defining segmentation, personas, and buying journeys to enable precise audience targeting for marketing strategies. ~ Exceptional written and verbal communication, storytelling, and stakeholder management skills across diverse audiences. ~ Ability to manage multiple initiatives under tight deadlines and own execution details end-to-end. ~ knowledgeable in regional compliance requirements and comfortable partnering with Legal, Compliance, and Risk.

MBA or advanced degree. Demonstrated passion for technology-driven innovation and customer-centric marketing. JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.

We are an equal prospect employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs.

Morgan's Commercial & Investment Bank is a global leader across banking, markets, securities services and payments. The Commercial & Investment Bank provides strategic advice, raises capital, manages risk and extends liquidity in markets around the world. #

📌 Product Marketing Lead - Vice President (Toronto)
🏢 Fairygodboss
📍 Toronto