An Significant Note About Wayfair's In-Office Policy And Salary Please note that this is a hybrid role based in Toronto, Canada and will require you to work in the office on Tuesdays, Wednesdays, and Thursdays. Wayfair believes everyone deserves a home they love, and that furnishing your home should be a source of fun, not anxiety. Partnering with engineering, UX design, analytics, and business partners across Wayfair, our product team ensures that we’re building technology that solves important customer problems in elegant, scalable, measurable ways.

We have a modern tech stack including sophisticated capabilities around AI, data science, multivariate testing, and personalization. We’re a highly collaborative, supportive team that values learning, psychological safety, and intentional career development. Wayfair is seeking a strategic and customer-obsessed Senior Product Manager to join our Growth Superpod, where you’ll lead the end-to-end vision and execution of our upper funnel engagement and activation experiences that power our customer lifecycle across web and app.

In this highly visible role, you’ll craft seamless, high-converting entry points across Wayfair’s portfolio of brands and storefronts, optimize onboarding and welcome journeys, and partner closely with design, engineering, CRM, and analytics to drive meaningful engagement from first touch through long-term retention. You will have the opportunity to leverage cutting-edge AI and personalization technologies to craft a best-in-class user experience that activates and retains loyal customers. This role requires a candidate with a comprehensive understanding of complex, cross-functional systems across multiple domains and a passion for creating data-driven, personalized experiences.





Use data to understand customer needs and behaviors; Build client agnostic backends that solve for the needs of customers across all of our platforms: iOS and Android apps, mobile web and desktop applications partner with user experience design and usability, analytics, engineering, technical program managers, other product managers, and stakeholders to translate your vision and roadmap into reality Drive measurable results and/or learnings using testing best practices; monitor performance of your focus area Bachelor’s degree in Computer Science, Computer Engineering or equivalent combination of education and experience ~ You’ve autonomously set a ~12 month vision for your domain, prioritizing a body of work that optimizes for customer outcomes. You manage risk, know when to pivot, can assess multiple paths forward, and use data to inform and advocate for the right next steps ~ You’ve unlocked customer value through strong product discovery and technical delivery.

Experience building creative yet scalable solutions. You know how to balance short term learnings with long term solutioning. Everything you build is a series of tradeoffs, and your experience to date has helped you fine tune balancing those tradeoffs given a set of constraints. ~ You autonomously manage teams, have influenced cross-functional stakeholders, and know how to navigate multi-domain technical complexity.

Assistance For Individuals With Disabilities





Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations.

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About Wayfair

Inc. Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes.

Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. We’re a community of innovators, risk‑takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well‑positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all.

We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic. Your personal data is processed in accordance with our Candidate Privacy Notice ( If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.

📌 Product Marketing Senior Manager/Manager (Toronto)
🏢 Wayfair
📍 Toronto