About the RoleSolidCAD, a Symetri company, helps organizations improve how they design, build, manufacture, and manage information through technology and consulting services. As we expand the reach of Symetri’s proprietary technology portfolio, we are seeking a Product Marketing Specialist to launch and strengthen product positioning, build demand, and support growth for Symetri Technology in Canada and U.S markets.

This role combines strategic planning with hands-on execution. You will help connect customer challenges with the value of Symetri technology, turning complex capabilities into clear reasons to buy. Working closely with SolidCAD’s Marketing, Sales, Professional Services, and customer-facing teams, alongside Symetri’s product and technology leaders, you will develop programs that increase awareness, generate qualified pipeline, support adoption, and grow recurring revenue.

The ideal candidate brings curiosity, initiative, and a commercial mindset, with the ability to build new programs while drawing on the expertise and reach of a global organization.

Key Responsibilities

- Positioning & Messaging: Develop product positioning, value propositions, buyer personas, and messaging that connect Symetri technology with customer needs. Translate technical capabilities into clear business outcomes for SolidCAD’s target industries.
- Go-to-Market Strategy: Develop and execute launch and growth plans for new and existing products. Identify priority audiences, use cases, channels, and opportunities for growth, aligning local execution with Symetri’s broader product strategy.
- Demand Generation & Product Discovery: Partner with SolidCAD’s Marketing team to develop campaigns that build awareness, attract qualified prospects, and generate pipeline. Strengthen product visibility across the channels customers use to research and evaluate technology.
- Sales Enablement: Equip Sales and Professional Services teams with presentations, product narratives, competitive insights, customer use cases, one-pagers, and objection-handling resources that support effective customer conversations.
- Market & Customer Intelligence: Gather insights from customers, sales teams, technical specialists, and product leaders to understand buying behaviour, competitive alternatives, and adoption barriers.



Use these findings to refine messaging and marketing priorities.
- Customer Advocacy & Growth: Turn customer outcomes into case studies, testimonials, references, and thought leadership. Support programs that help customers adopt products, realize value, and identify opportunities to expand their use.
- Cross-Team Collaboration: Coordinate priorities, deliverables, and timelines across SolidCAD and Symetri stakeholders to keep product launches and campaigns moving forward.
- Measurement & Experimentation: Define practical KPIs and track engagement, qualified pipeline, conversion, adoption, and revenue contribution. Test recent approaches and adjust campaigns and investment based on results.

- What We Are Looking For

- Relevant Experience: Approximately 4–7 years of experience in B2B product marketing, technology marketing, SaaS marketing, growth marketing, or a related field. Experience with software or complex technology solutions is strongly preferred.

- Product Marketing Expertise: Ability to understand customer problems, product capabilities, and competitive alternatives, then translate those insights into effective positioning, messaging, launches, and campaigns.
- Initiative & • Ownership:

Comfortable building programs from the ground up, navigating ambiguity, and moving between strategic planning and hands-on execution.
- Commercial Focus: Understands how marketing contributes to customer acquisition, qualified pipeline, product adoption, retention, and recurring revenue.
- Customer & • Market Curiosity:

Comfortable engaging with customers, sellers, technical consultants, and product leaders to understand what drives purchasing decisions and long-term product use.
- Communication & • Storytelling:

Strong written and verbal communication skills, with the ability to simplify technical concepts and create compelling customer-focused content.
- Collaboration & • Project Management:





Able to align stakeholders, manage competing priorities, and deliver projects across teams and markets.
- Data-Driven Decision-Making: Able to establish meaningful performance measures, evaluate results, and refine tactics and spending accordingly.

Experience in architecture, engineering, construction, infrastructure, or manufacturing would be an asset. French-language proficiency would also be an asset when supporting the Canadian market.

How We Will Define SuccessSuccess will be reflected in clearer product positioning, greater market awareness, stronger customer engagement, improved seller confidence, and more qualified pipeline. Over time, this role will contribute to stronger product adoption, customer retention, and recurring revenue growth.

You will help ensure that Symetri technology is visible, relevant, and differentiated when SolidCAD’s customers are evaluating solutions—and that our teams can confidently communicate its value.

The Person Who Will Thrive HereYou take initiative and enjoy turning market opportunities into practical action. You ask thoughtful questions, listen closely to customer feedback, and look for ways to improve how products are positioned, marketed, and adopted.

You are equally comfortable shaping a go-to-market plan, interviewing a technical expert, developing sales content, or reviewing campaign performance. You bring ownership to your work and follow through from idea to execution.

Employment & Work EnvironmentThis is a Canada-based role, with the employee’s home office serving as the primary work location. The position involves regular collaboration with SolidCAD colleagues across Canada and Symetri teams in other markets. Occasional travel may be required for team meetings, customer engagements, and industry events.

Equal Opportunity & Accessibility

SolidCAD welcomes applications from qualified candidates with diverse backgrounds and experiences. We are committed to an inclusive and accessible recruitment process. Candidates who require accommodation during recruitment are encouraged to let us know so appropriate arrangements can be made.

This outlines the general scope of the role. Responsibilities may evolve as business needs and the technology portfolio develop.

📌 Product Marketing Specialist - Symetri Technology (Canada)
🏢 SolidCAD
📍 Canada