Reporting to the Vice President of Marketing and Communications, this Manager role is responsible for advancing Tourism Windsor Essex Pelee Island's (TWEPI) priorities through: (1) Group Programs – coordinate and support the attraction and servicing of meetings, conferences, sporting events and group travel opportunities through bid and proposal development, hotel and industry liaison, group services, performance tracking and industry engagement, (2) Partnership Engagement & Program Management – lead the growth and management of TWEPI's partnership programs through partner engagement and retention, prospecting and lead generation, stakeholder working groups, revenue development and the supervision of the Partnership Specialist, and (3) Consumer & Industry Show Engagement – lead the planning and execution of TWEPI's participation at consumer and industry trade shows and events, including partner engagement, show logistics, creative activations, destination representation, lead generation and performance reporting. Support group travel, meetings and sport tourism initiatives through liaising with hotels, venues and industry stakeholders. Liaise with local hoteliers regarding group business opportunities, hotel performance indicators and tourism intelligence.

Coordinate group services and respond to incoming sport, meeting and group travel inquiries. Maintain a comprehensive inventory of venues within the region.

Partnership

Engagement & Program Management Provide day-to-day direction and supervision to the Partnership Specialist, establishing priorities and overseeing their work in support of partnership engagement, prospecting, program administration and partner communications. Manage and maintain partner participation levels across assigned TWEPI programs, ensuring strong communication, engagement and retention. Lead partnership participation and revenue monitoring for TWEPI's Official Visitor Guide and other revenue-generating programs and tools, overseeing partner outreach, tracking participation and identifying opportunities to grow annual revenues.





Work collaboratively with the Destination Development team to identify recent tourism businesses and experiences that align with tourism programs and digital passport programs, including Bandwango. Generate and qualify partnership leads, conducting outreach and follow-up to convert prospects into participating partners. Establish and work toward annual partnership participation and revenue goals, overseeing the tracking and reporting of partner activity, prospecting and results through TWEPI's CRM (Tempest/IDSS) Manage and maintain partner participation levels across assigned TWEPI programs, ensuring strong communication, engagement and retention.

Coordinate logistics for exhibitions, collateral materials, booth concepts, staffing and stakeholder involvement. Attend and represent Tourism Windsor Essex at consumer travel shows, outdoor adventure shows, wine and culinary events, sport and meetings industry tradeshows and other tourism-related activations as required. Work collaboratively with internal teams and external suppliers on creative concepts, promotional materials and visitor engagement strategies.

Coordinate post-show follow-up, lead tracking and reporting to evaluate performance and identify future opportunities. Maintain trade show inventory, displays and promotional assets. Strong communication skills in digital, verbal, written and presentation formats. ~ An understanding of research and evaluation techniques and their applications. ~ Ability to work with people in multiple and varied forms, involving senior, intermediate and junior staff levels, as well as the public, community leaders and others. ~ Ability to coordinate complex projects and activities simultaneously. ~ Ability to work evenings and weekends on a periodic basis including outbound provincial travel. ~ open mind, and high personal standards of integrity and professionalism. ~ Computer skills, including Microsoft 365, are essential. ~ Must provide a Level 1: Criminal Record Check (CRC). ~$62,000 - $75,000, commensurate with experience and qualifications plus a comprehensive health and dental benefits package. #

📌 Program Manager, Evening Shift (Windsor)
🏢 Tourism Windsor Essex Pelee Island
📍 Windsor