You’ll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights.

At Sun

Life, we’re driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives. When you join Sun Life, you’ll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients’ lives. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Reporting to the Director, Product and Channel Marketing, Sun Life Global Investments (SLGI), the Senior Manager, Product Marketing is responsible for leading the development and execution of product marketing strategies for mutual fund and ETF wealth solutions for the Retail channel. This includes all product launches, updates and marketing support of regulatory filings, investment solution-specific marketing material (brochures, websites, videos, presentations) and other product initiatives. In fulfilling the role, the incumbent will work closely with various teams including Product Management, Product Development, Compliance, Sales, Digital Marketing, Design and Creative and the Investment Communications team as appropriate with the objective of delivering effective and high-quality product marketing support.

Work closely with Product Management, Product Development, Sales, the Digital Marketing team and Compliance to ensure a consolidated and fully integrated approach to product marketing that helps achieve the business objectives and sales goals. Create,



lead and manage the development and execution of all product launch marketing strategies including building the go to market strategy, aligning tactics to the strategy, building current marketing materials and landing pages (web) in collaboration with Product Management and Sales teams. Update and fine-tune existing marketing collateral, web content and tools.

Multi-task multiple projects at the same time while ensuring timelines are met Create, lead and manage the development and execution of new marketing strategies for the existing product shelf. Develop relationships with the Retail Sales team and solicit feedback to help measure successes & identify areas for improvement with regards to marketing initiatives. Identify measures of success (i.e. sales, assets, requests, etc.) Demonstrated ability to develop product marketing strategies and positioning that ultimately contribute to an increase in sales Mutual fund and/or ETF, marketing or product management experience required Excellent creative writing and communication skills Excellent project management skills Flexible individual with creative problem-solving & strong analytical skills Ability to confidently build relationships and effectively engage with junior colleagues through to senior executives Bachelor’s degree in Commerce, Finance,



or Marketing Minimum 6 years of investment product marketing and/or product management experience in the financial services industry Previous experience as a product manager or product analyst considered an asset Solid understanding of investment products and specifically mutual funds and ETFs CFA charter holder or candidate/CIM designation preferred High proficiency in MS Office (i.e.

Excel, Outlook, Word & PowerPoint) Access to short-term assignments or ‘Gigs’ across the organization, to help you develop current skills and connections. Charitable giving through our You Give, We Give program lets you give back to your community – and in many cases, we’ll match your contributions. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance.

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues. Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e-mail a request to [email protected] are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you.

We may use artificial intelligence to support candidate sourcing, screening, interview scheduling.

Marketing Posting End

Date

📌 Remote Senior Marketing Manager (Toronto)
🏢 Sun Life
📍 Toronto