We’re Sonesta International Hotels—the 8th largest hotel company in the U.With a dynamic mix of full-service and focused hotels across major cities, our diverse portfolio of owned, managed, and franchised properties means we’re everywhere our guests need us to be. But here’s the thing—we’re not just in the business of hotels, we’re in the business of people. We bring service with passion, loyalty with purpose, and create experiences that genuinely connect—delivering quality, value, and memorable stays across 1,000+ properties in eight countries (and counting).

The Business Travel Sales

Manager is responsible for driving business transient revenue through the acquisition, development, and retention of corporate, negotiated, consortia, government, and travel agency accounts. This role develops strategic sales initiatives to increase room night production, revenue, account penetration, and market share while building strong relationships within the local business and travel community. Research, identify, solicit, and secure new corporate, negotiated, consortia, government, and travel agency accounts.

Develop and maintain strong relationships with corporate clients, travel managers, travel agencies, consortia partners, and key local organizations. Manage and grow an assigned portfolio of accounts through proactive account management, regular client contact, and targeted action plans. Meet or exceed monthly revenue, room night, and sales activity goals through prospecting, outside sales calls, appointments, presentations, networking, and client entertainment.

Conduct regular account reviews to evaluate production, identify opportunities, and increase share of wallet. Lead and support annual corporate RFPs, negotiated rate agreements, contract renewals, and account negotiations. Partner with Revenue Management to align account strategies and negotiated rates with hotel demand, pricing strategy, and overall revenue objectives.

Monitor account production, sales pace,



market trends, competitor activity, and demand patterns to identify opportunities and risks. Prepare weekly sales activity reports and monthly demand, pace, and market analysis. Maintain accurate CRM records, account profiles, sales activities, opportunities, and pipeline information.

Conduct client site inspections, hotel tours, corporate events, networking functions, and familiarization opportunities. Collaborate with Group Sales and Catering to identify opportunities for cross-selling meetings, events, and group business. Maintain robust relationships with Sonesta GSO partners and leverage those relationships to generate new business.

Represent the hotel and Sonesta brand at industry events, trade shows, networking organizations, and within the local business community. Partner closely with Revenue Management, Reservations, Marketing, Operations, Group Sales, Catering, and hotel leadership to maximize business opportunities and deliver exceptional client experiences. Promote teamwork, collaboration, and a positive, results-driven sales culture.

Bachelor’s degree in Hospitality Management, Business, Marketing, Communications, or a related field preferred; 3+ years of progressive hotel sales, business development, business transient, or related hospitality experience preferred. ~ Previous experience in a full-service hotel environment preferred. ~ Strong knowledge of business transient sales, corporate travel, negotiated accounts, consortia, government, and travel agency markets. ~ Strong understanding of the local Toronto business and travel market preferred.



~ Demonstrated experience with account management, prospecting, RFPs, contract negotiations, and revenue generation. ~ Strong analytical skills with the ability to interpret account production, market trends, demand, and competitive information. ~ Excellent communication, presentation, networking, negotiation, and relationship-building skills. ~ Proficiency with Microsoft Office;

experience with CRM and hotel sales systems such as Salesforce, Delphi, Opera, Amadeus, Demand360, and STR preferred. ~ Ability to travel locally for client meetings, sales calls, networking events, and industry functions. ~ Flexible availability, including occasional evenings and weekends for client entertainment and industry events. ~ A passion for hospitality, sales, relationship-building, and creating exceptional client and guest experiences. That means supporting your health, your financial future, and everything in between. Salaried FTE Benefits Food and Beverage Discount Drycleaning Competitive Medical and dental benefits Competitive Extended health care coverage Employee Assistance Program Competitive Short- and Long-term disability program Paid vacation Unionized FTE Benefits Food and Beverage Discount Competitive Medical and dental benefits Competitive Extended health care coverage Competitive Short term disability program Paid vacation Unionized PTE Benefits Food and Beverage Discount Employee Assistance Program We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.

We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. #

📌 Sales Manager - Business Travel (Toronto)
🏢 Sonesta International Hotels
📍 Toronto