Reporting to the Director Marketing, Away From Home, the successful candidate will be responsible for defining and leading the Away From Home brand and product portfolio strategy across dedicated B2B brands, relevant business unit-managed brand applications, and private label opportunities. The incumbent will contribute to driving and accelerating portfolio growth through brand development, lifecycle management, strategic innovation input, digital communications, and customer-focused content creation, while ensuring alignment with business objectives. A competitive salary with opportunities for advancement and career development.

Access to a group insurance plan & a pension plan with employer contributions. Telemedicine & employee and family assistance programs. Own the portfolio strategy and lifecycle management for North American B2B brands and private label products.

Develop and execute B2B brand strategies, annual brand plans, positioning, and packaging initiatives to strengthen brand equity. Lead the B2B innovation agenda with cross-functional stakeholders, providing strategic leadership from concept development and validation through commercialization, launch execution, and post-launch performance assessment. Define B2B marketing and communication priorities to support business growth and customer engagement.

Leverage consumer, customer, and market insights to identify trends, growth opportunities, and actionable business recommendations. Develop sales tools, customer marketing materials, digital content, and communications. Monitor and analyze brand, innovation, and digital performance to optimize business results.





Ensure brand consistency across all customer touchpoints. Lead the development and management of marketing budgets, business cases, and project priorities. Build, mobilize, and develop a high-performing B2B marketing team, including the Product & Digital Manager and Customer Marketing Manager.

Required training and experience ~ Bachelor’s degree in business administration, marketing, or a related field. ~7 to 10 years of marketing experience within the consumer-packaged goods (CPG) industry. ~ Experience in B2B marketing environments. ~ Experience in the foodservice, beverage, food manufacturing, consumer packaged goods, ingredients, or related industries is considered a robust asset. ~ Understanding of distributor, broker, foodservice, retail, and private label business models is considered an asset. Bilingual (French/English), both written and spoken – essential for communication with English-speaking colleagues, clients, and suppliers across provinces and internationally. Strong customer-centric mindset.

Ability to analyze and interpret data to support decision-making. Excellent organizational and project management capabilities. Willingness and ability to travel within North America as required by the business.

Behind our fruit juices, drinks and snacks, sauces, soups, broths, ciders and wines is a team of people who innovate, collaborate, and continuously strive to deliver the best for our customers and communities.

Joining

Lassonde means becoming part of a strong and ambitious organization that puts people at the heart of its success and is building the future with confidence, passion, and teamwork.

📌 Senior Brand Manager - Away From Home (Rougemont)
🏢 Lassonde Industries
📍 Rougemont