Senior Digital Personalization Specialist at The Home Depot in Toronto, ONM3C 4H9 At The Home Depot Canada, we want you to feel valued and supported. The pay range you see represents base salary only. In addition, your total rewards may include: semi-annual bonuses tied to business performance; Deferred Profit-Sharing Program to assist with retirement savings; Are you someone who thrives on helping others succeed, enjoys making an impact, and takes pride in guiding customers to the right solutions for their projects?

If you’re also naturally curious and eager to keep learning, consider starting or growing your career with us at The Home Depot. Home Depot is looking for a Senior Digital Personalization Specialist to join the Digital Content & Personalization team. This role will focus on executing, and optimizing personalized digital experiences, primarily across website personalization and digital marketing campaigns, in close partnership with Marketing, Creative Services, and Technology teams.

This is a role suited for someone who is both creative and analytical, who can translate complex campaign objectives into personalized customer experiences, configure advanced rules and triggers, and track performance to drive continuous improvement and innovation.

Campaign

Planning & Setup (35%) : Plan and coordinate campaigns end-to-end, including timelines, dependencies, and project management.

Leverage Customer Data

Platform (CDP) data to support personalization strategies and targeting segments. Assist with ongoing governance of digital personalization initiatives, with a strong focus on website personalization. Work closely with Creative Services to gather, manage, and deploy creative assets,



ensuring alignment with personalization best practices.

Analyze Digital Asset

Management (DAM) platform, Customer Data Platform (CDP), and Orchestration system to continually improve, enhance, and scale future campaigns.

Strategic

Implementation (30%): Identify opportunities for process operationalization, automation, and enhancements in systems, and to be an active participant of implementation for these solutions. Support and optimize campaign execution within Salesforce Marketing Cloud Engagement and other equivalent personalization platforms. Data Analysis and Interpretation Customer-Centric: Travel Requirements Travel to store locations as needed 5 days in office Working in a corporate office setting: computer work, in-person meetings, and camera-on virtual meetings Minimum Years of Work Experience ~3–5+ years of experience in digital marketing, personalization, marketing technology, or digital operations. ~ Demonstrated experience leading project teams or managing complex stakeholder relationships.

Salesforce (Trailhead Academy) or Amperity (Learning Lab) certifications are highly preferred Other Requirements/Assets Hands-on experience with Salesforce Marketing Cloud Personalization Strong understanding of personalization from various digital channels,



or digital customer experiences (eCommerce experience preferred) Working knowledge of Customer Data Platforms (Amperity) Analytical mindset with the ability to interpret performance data and provide recommendations In our commitment to efficiency, consistency, and a fair hiring experience for all candidates, The Home Depot Canada uses Artificial Intelligence (AI) technology to assist with the screening and assessment of applicants for this position. Our associates are encouraged to initiative creative and innovative ways to serve our customers and improve the business as well as spread best practices throughout the company. We do this by encouraging associates to speak up and take risks, by recognizing and rewarding good performance and by leading and developing people so they may grow.

Building Strong Relationships

We listen and respond to the needs of customers, associates, communities and vendors, treating them as partners. An key part of the fabric of The Home Depot Canada is giving our time, talents, energy and resources to help strengthen the communities we live and work in. Along with our quality products, service, price and selection, we must go the extra mile to give customers knowledgeable advice about merchandise and to help them use those products to their maximum benefit.

Latest News The Home Depot

Canada is partnering with Ontario Corps to help strengthen emergency preparedness and community resilience across Ontario. A Way Home Canada (AWHC) and The Home Depot Canada Foundation (THDCF) are bringing together youth leaders, policymakers, and community partners on Parliament Hill. #

📌 Senior Digital Personalization Specialist (Toronto)
🏢 The Home Depot
📍 Toronto