Help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world. About the FunctionMarketing is where our brands show up in culture and stay there.You’ll be part of a team that’s curious, collaborative and always looking ahead, reimagining our brands for today while building what comes next.Lead the Canada marketing function and category/brand growth agenda as the senior marketing leader for the market. The role sets the marketing vision, portfolio strategy, brand priorities, and integrated execution standards required to grow Diageo brands in Canada, strengthen category leadership, and translate consumer, shopper, customer, and channel insights into sustained commercial performance.Set the Canada marketing vision, category strategy, portfolio priorities, and brand-building agenda, ensuring alignment with global and regional brand direction and local market growth opportunities.

Lead the marketing organization across brand/category teams, consumer insights, media, sponsorships and events, marketing operations, innovation, RTD, and price pack architecture priorities.

Own annual and multi-year brand planning, investment choices, activation calendars, innovation priorities, and performance routines across the Canadian portfolio.

Partner with Commercial Strategy & Planning, Sales, Finance, Supply, and Customer Service to translate brand strategy into channel-ready selling stories, AOP building blocks, customer plans, and execution standards.

Use consumer, shopper, category, customer, and competitive insights to shape growth choices, portfolio mix, innovation pipeline, and price pack architecture recommendations.

ensure spend effectiveness, brand health improvement,



and disciplined measurement of marketing ROI.

Ensure responsible marketing, regulatory compliance, governance, budget discipline, and risk management across all brand and consumer/customer activation activity.

Build, coach, and develop the Canada marketing leadership bench, creating a high-performing, inclusive team with strong strategic, analytical, and execution capability.Key Outputs: Canada marketing strategy, portfolio priorities, and category growth agenda.

Integrated channel/category selling stories and execution toolkits developed with Commercial Strategy & Planning and Sales.

Brand health, market share, innovation, price pack architecture, media, and activation performance reviews.

Marketing budget governance, agency/media effectiveness routines, and responsible-marketing compliance outputs.

Marketing organization capability plan, succession pipeline, and operating cadence.QUALIFICATIONS/EXPERIENCE REQUIRED: 12 to 15+ years of progressive marketing, brand, category, innovation, portfolio, or commercial leadership experience in CPG, beverage alcohol, retail, or another regulated consumer sector.

Proven senior leadership capability across large brand portfolios, marketing strategy, investment choices, agency leadership, and cross-functional execution.

Solid executive-level understanding of consumer, shopper, category, customer, revenue growth, innovation, and price pack architecture levers.





Experience leading marketing teams through annual planning, performance management, transformation, and market/channel complexity.

Demonstrated ability to influence senior stakeholders, partner with sales/commercial teams, and translate strategy into customer- and channel-ready execution.

People leadership experience with a track record of developing talent, building inclusive teams, and improving organizational capability.Working with UsCompensation Range: $150.000,00 CAD - $202.500,00 CADThis posting is being published in relation to a currently existing vacancy.Please note that Diageo uses artificial intelligence in the recruitment process as that term is defined under O.

Flexible Working

Statement:Flexibility is key to our success. Diversity statement:We embrace diversity in the broadest possible sense. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.From iconic names to innovative newcomers - the brands we’re building are rooted in culture and local communities.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

#

📌 Senior Director Marketing, Canada (Toronto)
🏢 Diageo España
📍 Toronto