Senior Director, Product & Customer Marketing

CAD or US | Eastern or Pacific Timezone

Michael Scott | Chief Marketing Officer

Marketing

Permanent | Full-Time

This is an active, approved role and we are currently hiring for this position. safeguard what matters most . by transforming video security into real-time operational insights. This empowers teams to make data-driven decisions, enhance security, and improve operational efficiency. Our solutions help businesses reduce shrink, optimize performance, and respond proactively to potential threats.

We’ve been recognized by Deloitte’s Fast 50™ and Fast 500™, Business Intelligence Group, and as one of Ottawa’s Best Places to Work. Solink is looking for a (head of) Senior Director, Product Marketing and Customer Marketing to create category leadership and sharpen our positioning - accelerating adoption, differentiation, and revenue across our key products. This is a newly unified leadership role, bringing Product Marketing and Customer Marketing together so the story we tell to prospects and the story we tell to existing customers reinforce each other.

You’ll own positioning and messaging, lead go-to-market strategy for major launches, run competitive intelligence and win/loss, scale sales enablement, and stand up an Analyst Relations (AR) program - while also owning how we market to and grow our existing customer base through advocacy, references, and expansion programs. This is a senior, executive-facing role for someone who can define a category, arm a sales team to win, and build a team and function from a strong existing base of product marketers. Own product positioning, messaging, and narrative across Solink’s platform and key products and industries we serve.

Test and refine messaging with customers, prospects, and sales to ensure it resonates and converts. Lead go-to-market strategy and execution for major feature and product launches, partnering with Product, Demand Gen, Sales, and Customer Success.

Competitive Intelligence Own

Solink’s competitive intelligence program, keeping a current, accurate view of the competitive landscape. Educate internal teams - Sales, Marketing, Product - on competitive threats and how to respond to them.

Sales Enablement

Build and scale sales enablement content — battlecards, pitch decks, objection handling, and training — that drives rep proficiency and win rate. Partner with Sales, Customer Success,



and RevOps to ensure enablement keeps pace with the roadmap and competitive landscape. Prepare briefings, RFI/RFP responses, and positioning materials for analyst evaluations and reports.

Customer

Marketing & Advocacy Own customer marketing strategy - references, case studies, testimonials, and advocacy programs that support both sales, demand gen, channel and brand. Partner with Demand Gen and Customer Success on programs that drive adoption, expansion, and retention among existing customers. Build a scalable customer reference and advisory program to support field marketing pg growth, competitive deals and category-building efforts. 10+ years of experience in product marketing, with meaningful experience in customer marketing, competitive intelligence, or analyst relations.

A proven track record building category positioning that differentiates a product in a competitive market.

Experience leading go-to-market strategy and execution for major product launches end-to-end.

Experience building or scaling a sales enablement function, with measurable impact on win rate or ramp time. Comfort building new functions from scratch, including Analyst Relations or customer advocacy programs. Strong executive communication skills, with experience presenting positioning and strategy to CMO, executive, and board-level audiences.

Experience building and coaching a team of product and/or customer marketers. Solink has a clear, differentiated category position that Sales, Marketing, Channel, and Product all use consistently. Sales wins more competitive deals, supported by sharp, current competitive intelligence and enablement. Existing customers become a growing source of references, advocacy, and expansion revenue.

Experience in physical security, video surveillance, IoT, or a related B2B technology industry.

Experience building an Analyst Relations function in a company that didn’t previously have one.

Experience scaling a product or customer marketing function as a company grows past $100M+ ARR. Familiarity with sales enablement and customer marketing platforms (e.g., HubSpot, SalesForce,



Highspot, Seismic, Gainsight). At Solink, individuals at this level set the strategic direction for a major function, translating executive priorities into scalable execution, building organizational capability through the leaders and teams they develop, and are accountable for delivering sustained business outcomes.

Own the long-term strategy, operating model, and performance of Product & Customer Marketing, translating CMO and executive priorities into clear roadmaps and measurable outcomes. Build and grow a high-performing team, developing future leaders and building strong marketing capability across the function. Partner with the CMO and cross-functional executives (Sales, Product, Customer Success) to influence company-wide GTM priorities and strategic initiatives.

Establish scalable systems, playbooks, and operating rhythms — launch process, sales enablement, win/loss, AR, customer advocacy — that improve effectiveness beyond any single program.

Represent

Product & Customer Marketing internally as the senior authority on positioning and category strategy, building trusted relationships across the organization. Product & Customer Marketing is recognized as a strategic, executive-level function with a explicit seat at the GTM table, not a service arm to Sales or Demand Gen. Candidates must undergo a criminal records check upon hire; Be a Canadian Citizen (dual citizens included), or eligible to work in Canada; Be willing to comply with Solink’s own security policies and standards.

Our customers move fast, so we do too. Deliver with QUALITY – These aren’t just words—they shape how we hire, lead, and grow. We’re not just building tech - we’re building a place where great people do great work.

Where the role allows, we support flexibility in how and where work gets done - and we’re upfront about what’s required.

Meaningful equity : Every full-time, permanent employee has a stake in our growth. Fully paid health & dental (no waiting period) + $500 health spending account.

Wellness support : Social connection : Interview with the Hiring Manager Please note: this is subject to change at any point in the recruitment process based on the needs of the business.

Solink uses artificial intelligence (AI) to screen, assess, and/or select candidates for this position.

We’re committed to building a diverse and inclusive workplace.

📌 Senior Director, Product & Customer Marketing (Calgary)
🏢 Solink
📍 Calgary