LemFi (Series B) is building the go-to financial app for the Global South. That's why our team of 400+ spanning 20+ countries is building a financial ecosystem that helps immigrants stay connected to home, build stability, and create wealth regardless of where they are from or where they live. What began as fast, affordable remittances is now evolving into a complete platform for multi-currency accounts, payments, credit, and long‑term financial growth.
As Senior Growth
Manager - LATAM, you will own our market expansion strategy end-to-end. Reporting directly to the Head of LATAM, you will work across paid channels, organic strategy, local agency partners, and product teams to drive massive user acquisition in each market. Own new sender growth across active LATAM markets, setting the strategy for each country based on community behaviour, competitive dynamics, and channel economics.
Run paid growth: brief the performance marketing team, interpret CAC, CTR, and conversion data daily, and make quick decisions on campaigns, creatives, and spend allocation. Manage organic and community channels, including agency and influencer relationships, directing output rather than executing it yourself.
Act as the product voice for the region: use data to identify drop‑off points (KYC friction, latency, onboarding gaps) and push clearly reasoned improvements to the product team.
Build the market‑entry playbook for each new LATAM country, mapping community geography, competitor landscape, and the right channel mix before launch. Decide when to hire or bring in external resources for a market, and make the case with data to support it.
Use AI tools to speed up your own analysis, campaign briefing, and competitor research, and hold yourself to the standard of always validating the output before acting on it. 5+ years of experience in growth, sales, field marketing, or community‑led roles. ~ Deep familiarity with LATAM diaspora communities, including the US‑based corridors, and a genuine understanding of how community behaviour differs by market (not just in theory). ~ Hands‑on experience managing paid campaigns and reading performance data, with a clear instinct for when to scale, when to pause, and why. ~ Strong enough on data to diagnose product and funnel problems yourself, not just brief an analyst. Existing network within the LATAM growth or fintech ecosystem (operators, agencies, community leaders). Fluency in Spanish, particularly in a professional or client‑facing context.
Whether designing products, scaling operations, or telling our story, you’ll tackle complex challenges with real, immediate impact. Join us to make a meaningful difference, where high performance is a lifeline for millions.
📌 Senior Growth Manager - LATAM (Toronto)
🏢 Lemfi
📍 Toronto