Position: Senior Lifecycle Marketing Specialist Vancouver – Hybrid (3 days in office) Salary: $65,000 – $75,000 CAD/year Type: Full-time Hi, I'm Gerald, Senior Lifecycle Marketing Manager at Zen Educate. I'm looking for a Senior Lifecycle Marketing Specialist to help us build lifecycle programs that create compounding growth by making our product more valuable to educators and schools.

Lifecycle

Marketing sits at the intersection of marketing, product, operations and data. Our job isn't simply to send emails or build automations—it's to understand customer behaviour, identify opportunities to improve it, and build communication journeys that create measurable business impact. If you're someone who enjoys solving problems, loves understanding why people behave the way they do, and gets excited about building systems that improve over time, we'd love to meet you.

What are we building and why?

Lifecycle

Marketing is one of the core engines behind that growth, and this role sits right at the centre of it. The best products don't grow simply by acquiring more customers. They grow by helping existing customers discover value faster, engage more deeply, and keep coming back.

That's where Lifecycle Marketing comes in. We build the communication experiences that help educators complete their application, schools adopt new features, and customers get the right message at the right moment. We partner closely with Product, Operations and Commercial teams to identify opportunities across the customer journey and turn them into scalable lifecycle programs that improve adoption, engagement and retention.

Own the design, implementation and optimisation of lifecycle marketing programs across email, SMS, In-App banners and other customer touchpoints. Create customer journeys that improve activation, engagement and retention for both educators and schools. Build campaigns in our CRM Marketing tool, create audience segments,



write compelling copy, and ensure every campaign meets a high quality bar before launch.

You understand how your work connects to company goals and measure success based on customer and business outcomes—not simply whether a campaign was delivered. When projects encounter blockers, you proactively drive them forward by aligning stakeholders or finding another path. Design experiments, define success metrics before launching, analyse results and continuously improve programs over time.

Share clear, honest performance updates with senior leadership - the good and the bad. You'll work closely with Product, Operations, Data and Commercial teams, giving you broad exposure across the business while helping shape the customer experience for thousands of educators and schools. Most importantly, you'll join a team that values curiosity, ownership and continuous improvement over simply checking boxes.

You have around 3–5 years of experience in Lifecycle Marketing, CRM Marketing or Marketing Automation. You naturally think about customer behaviour before campaigns. You’re comfortable balancing data with good judgment.

You care deeply about quality and catch the small things before customers do. You’re collaborative, low ego and genuinely enjoy helping the people around you succeed. Hands‑on experience with marketing automation platforms (Customer.Excel and / or Google Sheets Experience with data visualization tools such as Tableau, Looker, or similar.

Familiarity with SQL, HTML,



Liquid or any other programming language. If you measure success by launching campaigns rather than changing customer behaviour—you'll struggle here. If you're looking for a highly structured environment where every project is already defined, this role will likely feel uncomfortable.

Ownership in the company (equity) ~20+ days PTO & 11 statutory holidays ~ Health insurance ~ Diversity and Inclusion At Zen, we strive to build a culture of equity and inclusion, where everyone is respected, valued and appreciated for their unique traits, experiences and perspectives. We are committed to creating a secure, inclusive and equitable workplace where our team can thrive, regardless of age, ethnicity, race, gender identity, sexual orientation, socio-economic status, disability, religion or beliefs. We value our differences and believe that practices of Diversity, Equity and Inclusion help us create a fairer, more compassionate environment for all.

We welcome applicants with diverse backgrounds and different experiences and perspectives — just like the staff who teach through Zen and the children at the schools we work with. We are committed to building a team that reflects the diversity of our community and promoting an equitable and inclusive environment for all. we’ve had former teachers, pilots, fundraisers, engineers, lawyers, marketers, social media experts and more join our team. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information.

These tools assist our recruitment team but do not replace human judgment. If you would like more information about how your data is processed, please contact us. #

📌 Senior Lifecycle Marketing Specialist Zen Educate · Vancouver, Canada Full-time · On-site CA 14 minutes ago
🏢 Emploive
📍 Vancouver