About Agoda At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.

Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.

The Performance

Marketing team is looking for a strategic and data-driven Senior Manager to lead the marketing function for one of Agoda's most strategic partnerships, owning the P&L;, leading a team, and driving partnership strategy. This partnership generates millions in annual revenue across multiple whitelabel brands serving millions of travelers globally. This position sits at the intersection of strategic thinking and operational excellence — someone who can lead a team, shape marketing strategy, influence partnership direction, and drive measurable business impact through data-driven decision-making and complex stakeholder management.

As a key player in the marketing and partnership ecosystem, you will work closely with partner marketing leadership, regional business development teams, and Agoda's commercial and product teams to ensure marketing strategies align with business priorities and contribute directly to revenue goals. You'll be responsible for end-to-end marketing leadership for the partnership.



Direct control over budget allocation and investment levels across channels Your optimization decisions drive both immediate ROI and long-term partnership health Manage multiple brands with different customer profiles Navigate the intersection of B2B partnership management and B2C performance marketing Balance partner relationships with data-driven optimization Influence partner marketing strategy while ensuring Agoda profitability targets Channel Mastery & Technical Growth You'll oversee the full marketing funnel: App Marketing (Google ACi, Apple ASA) — drive app adoption in key markets Emerging Channels (SEO, email/CRM, customer marketing) — build new growth drivers Advanced SQL for booking analysis and channel performance tracking Marketing analytics including attribution modeling and incrementality measurement Weekly syncs with partner marketing team Manage, mentor, and develop a team of 2-3 marketing specialists Conduct performance reviews and career development conversations Strategic Marketing Leadership & P&L; Ownership Set overall marketing strategy and influence ROI targets; Own the full marketing P&L; for the partnership Write SQL queries to answer strategic business questions and guide team on complex analysis Strategic Planning & Executive Stakeholder Management Develop annual marketing roadmap and quarterly plans aligned to partnership goals Lead weekly syncs with partner marketing leadership Own the annual planning process and budget allocation across channels Partner with Agoda's commercial and product teams on partnership optimization Pitch strategic initiatives to partner executives and navigate differing viewpoints with influence and data Program & Project Management Build detailed project plans with risk mitigation and milestone tracking Analytical & Technical Skills ~ SQL proficiency (daily usage for analysis; Strong analytical thinking with ability to translate data into actionable insights ~ Comfort with marketing analytics tools (Google Ads, attribution platforms, dashboards) ~ Bonus: Experience with experimentation design and statistical analysis ~7-10+ years in marketing, growth, or analytics roles ~ Marketing Channel Knowledge ~ Understanding of performance marketing fundamentals (PPC, metasearch, app marketing, or SEO) ~ Experience optimizing marketing campaigns toward ROI/profitability targets ~ Background in digital marketing, growth marketing, or marketing analytics preferred ~ Required: Complex stakeholder management including partner relationships at senior levels ~ Exceptional project management discipline ~ Makes data-informed decisions ~ Test new ideas, run experiments, see direct impact on partnership performance Work with Agoda's best-in-class marketing practices PricingStrategy #revenue #P&L; #MSE #MetaSearchEngine #dataanalysis #SQL #dataanalytics #analytics #datamining #datascience #tableau #analyticalskills #datavisualization #databases #businessanalysis #businessintelligence #machinelearning #statistics #microsoft #powerbi #PerformanceMarketing #Travel #Tech Facebook YouTube We prioritize attracting diverse talent and cultivating an inclusive setting that encourages collaboration and innovation.

We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics. For more details please read our privacy policy.

📌 Senior Manager, Marketing Analytics (Bangkok-based, relocation provided) (Vancouver)
🏢 Agoda Company Pte.
📍 Vancouver