The Senior Manager, Marketing & Business Development is responsible for strengthening the firm's market position, elevating the profiles of LOLG and its lawyers, and driving revenue‑focused initiatives. Reporting to the Partner responsible for Marketing and the Director, Operations, this role oversees high‑impact communications; and leads strategic business development programs. The ideal candidate brings solid legal marketing experience, exceptional attention to detail, and the ability to work independently with partners to move projects forward.

A commercial mindset, superior writing skills, and a proactive approach are essential. Marketing, Communications & Reputation Management Lead the firm’s involvement in legal directories and rankings, including Chambers, Legal500, Lexpert, Best Lawyers, Benchmark Litigation, and others Provide strategic guidance and coach lawyers on interviews, submissions, and profile‑building activities Monitor results and conduct competitive analysis, preparing insights and recommendations for firm leadership Manage internal and external communications related to awards, rankings, news, and announcements Business Development Lead the development and execution of key firm-level BD planning, including growth priorities, target lists, and measurable objectives Partner directly with lawyers to prepare for pitches, RFPs, and strategic pursuits — including content development and value‑proposition refinement Conduct market and competitive research to identify new business opportunities,



emerging trends, and potential referral relationships Collaborate with partners on personal business plans, helping them build visibility, deepening client relationships, and pursue new opportunities Track BD pipeline activity, win/loss trends, and ROI on strategic initiatives, reporting insights to firm leadership Coordinate firm participation in industry events, sponsorships, and thought‑leadership opportunities that support BD goals Overall Integrated Marketing and Brand Leadership Lead the development of targeted marketing campaigns that reinforce BD priorities and elevate the firm’s brand Oversee website content and updates, ensuring accuracy, consistency, and alignment with key priorities Ensure brand consistency across all client‑facing materials, proposals, presentations, and digital channels Manage LOLG’s social media presence, ensuring timely, strategic content aligned with firm priorities and brand reputation 8+ years of experience in marketing and/or business development in a legal or other professional services firm ~ Excellent writing, editing, and communication skills ~ Demonstrated proficiency in Microsoft Word, PowerPoint, Excel, and Adobe Acrobat ~ Strong problem‑solving skills and the ability to prioritize and manage multiple deadlinesSelf‑starter who thrives in a demanding, fast‑paced environment ~ coursework in marketing, business administration, or information/knowledge management strongly preferred

📌 Senior Manager, Marketing & Business Development (Toronto)
🏢 The Law Office Management Association (TLOMA)
📍 Toronto