Reports To: Vice President , Business Operations & Member Services Duration: 12 Month Contract Effective : ASAP Our Social Purpose: Based in Ottawa, the Canadian Real Estate Association (CREA) is the national voice of REALTORS® and an impassioned advocate for homeowners. The organization plays an important role in assessing and influencing important economic, policy and social issues. We champion REALTORS® on behalf of Canadians, promoting awareness, education, and professional excellence in the profession.

Join us and be a part of a team that is working together to make home happen. We are seeking an experienced Senior Manager, Partnerships & Business Development, to lead the development and implementation of an integrated partnership and sponsorship model across CREA. This is a senior, hands-on role for an individual who can take an emerging commercial opportunity and turn it into a disciplined, scalable program.

The successful candidate will bring strong expertise in sponsorship strategy, strategic partnerships, business development and revenue generation, combined with the ability to build the internal processes, tools and relationships required to support long-term growth. Collaboration and Business Partnership Working across teams, the Senior Manager, Partnerships & Business Development will establish the partnership and business development framework, develop compelling market-facing opportunities, build and manage the pipeline, lead partner conversations and negotiations, and work cross-functionally to ensure activation and fulfillment. Development and Implementation Lead the development and implementation of an integrated partnership and business development strategy aligned with organizational priorities, brand values and revenue objectives.

Translate organizational assets, audiences and platforms into compelling, market-ready partnership and business development opportunities. Develop the commercial model,



including partnership categories, packages, pricing, benefits, exclusivity and revenue targets. Identify and assess current revenue-generating and value-creating opportunities beyond traditional sponsorship, including strategic alliances, commercial collaborations and other partnership models.

Establish criteria for evaluating prospective partners to ensure alignment with the REALTOR® community, organizational reputation and member value.

Business

Development & Revenue Growth Build and actively manage a qualified pipeline, leading outreach, pitches, proposals and negotiations. Establish the processes, tools and governance required to manage partnerships from prospecting through activation and renewal. Develop market-facing packages, sales materials and tools that clearly articulate audience, reach, value proposition and partner benefits.

Establish effective CRM, pipeline management, reporting and performance measures. Coordinate partnership opportunities across the organization to maximize value and ensure a consistent approach to market. Build and manage trusted relationships with senior decision-makers at prospective and existing partner organizations.

Serve as a senior lead for priority partners, including commercial negotiations, account growth and renewals. Work across internal teams to translate commercial agreements into successful activation and fulfillment. Significant experience in strategic partnerships, sponsorships, business development, or related commercial roles.

Experience building or significantly evolving a partnership or sponsorship program.

Experience developing integrated opportunities across digital, content, events, media, or other audience platforms.

Technical

Skills ~ Strong commercial acumen and expertise in packaging, pricing, pitching, and negotiating partnership opportunities. Credibility and confidence when working with senior executives and external decision-makers. Strong relationship-management, communication, and presentation skills.

📌 Senior Manager, Strategic Partnerships & Business Development (Quebec)
🏢 The Canadian Real Estate Association | L'Association canadienne de l'immobilier
📍 Quebec