Media Performance Media The role of the Senior Campaign Manager, Social is responsible for the overall account performance and execution. Their goal is to provide best in class expertise and recommendations that drive performance. Be an expert in paid social capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their full-funnel media strategy.

Monitor creative calendars and campaign budgeting. Pull reports, prepare meaningful insights and recommendations and communicate these effectively in presentations. Monitor the goals and key performance indicators (KPI’s) for a portfolio of clients to ensure on-time and complete delivery of campaigns.

Create solid collaborative relationships with the client, planning teams, and specialty business units (SBUs). Partner with Associate Director to source proposals from media partners and liaise with Specialty Business Units (SBUs) as required. Support with maintaining respectful and mutually beneficial relationships with partners.

Driving the execution of the plan - regularly evaluate campaign performance, proactively optimize campaigns, provide campaign post reports and ensure flawless campaign setup and digital activation.



Mid / Intermediate level of experience in paid social campaigns. Proven in-depth knowledge of the digital media industry.

Full understanding of the roles of various digital channels and full-funnel campaigns.

Proficient in social platforms: Meta (Facebook/ Instagram), TikTok, Reddit, Pinterest, LinkedIn, Snapchat. Understanding of the B2B and eCom (DR) campaigns is an asset. Understanding trafficking and audience insights is an asset.

Passion for testing, data, emerging media, and measurement. Client-facing and service oriented. Proactive approach to problem solving, assisting the team, self-development, etc. Excellent communication skills (both written and verbal).

Proficient in Microsoft Office Suite (Word, Excel and PowerPoint). Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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📌 Senior Online Campaign Manager (Toronto)
🏢 Initiative
📍 Toronto