ai is a Series B startup that’s revolutionizing how sales compensation is designed, managed and optimized. We handle billions in annual managed commissions for market leaders like Edmentum, Stryker, and Autodesk. Our growth has been fuelled by our passion for fundamentally changing and shaping how companies use sales intelligence to drive business strategy.

Forma is hiring a Product Manager to lead key initiatives across our ICM Operations platform, spanning Core Services and Business Intelligence (BI). This includes workflows, automation, APIs, claims management, and next-generation reporting and data capabilities. This role is for someone who can take full ownership of a product area, not just manage a backlog.

We’re looking for a strategic product leader who starts with the business problem, understands the user workflow end to end, and partners cross-functionally to define the right solutions. We’re looking for someone who brings strong product thinking and operational awareness to help evolve how internal teams and customers interact with mission-critical systems—from approvals and ticketing to policy engines and data exploration.



Robust expertise in data visualization and business intelligence tools.

They can translate customer needs into thoughtful, scalable solutions, designing patterns that not only address specific use cases but can also be adapted and reused across a broader client base. Own product requirements and feature prioritization for core services and business intelligence products Translate unstructured and complex input from customers, leadership, and your own experience into structured business problems, use cases, user flows, and product ideas Able to emphasize various end user personas such as internal implementation team, client admins and client end users. Collaborate with operations and marketing teams for product release activities Gather and synthesize feedback from customers and senior leadership Communicate product vision and roadmap to internal teams and customers You have comprehensive experience in using and building business intelligence tools, ticketing systems, and administrative tools #

📌 Senior Product Manager- ICM Operations (Toronto)
🏢 Forma
📍 Toronto