About the OpportunityOur client, a leading Canadian financial institution, is seeking a Senior Program Manager, Social Media Enablement to lead the implementation of a current enterprise social media platform within Wealth Management.This is a highly visible initiative focused on modernizing advisor marketing capabilities, improving user experience, and enabling advisors to share compliant, pre-approved content across social media channels.

About the Role You will play a key role in driving platform onboarding, migration, stakeholder engagement, change management, and adoption across the business.

Responsibilities Lead the end-to-end implementation of a new social media enablement platform

Drive program planning, execution, governance, risk management, and stakeholder alignment

Manage onboarding and migration activities for advisors and business users

Develop and execute change management, communications, training, and adoption strategies

Coordinate multiple workstreams and ensure delivery against timelines, milestones, and budgets

Prepare executive-level reporting, status updates, and governance materials

Partner closely with Marketing, Compliance, Digital,



and Wealth Management stakeholders

Support advisor adoption while ensuring alignment with compliance and regulatory requirements

Qualifications Must-Have Qualifications 5-7+ years of program or project management experience

Proven experience leading large-scale platform implementations or migration initiatives

Strong change management and user adoption experience

Exceptional stakeholder management and communication skills

Experience managing multiple priorities in complex environments

Strong organizational, planning, and governance capabilities

Required Skills Program or project management

Large-scale platform implementations or migration initiatives

Change management and user adoption

Stakeholder management and communication

Managing multiple priorities in complex environments

Organizational, planning, and governance capabilities

Preferred Skills Financial services experience or experience working in a regulated environment

PMP certification

Experience with social media management or digital marketing platforms

📌 Senior Program Manager, Social Media Enablement (Toronto)
🏢 Insight Global
📍 Toronto