Senior Retail & Wholesale Sales Manager – Health & Wellness / Supplements

Adeline Pharmaceutical & Medical Solutions Inc.

Vancouver, BC | Full-time

About the Role

We are looking for an experienced offline/B2B sales professional to build and grow our Canadian retail, wholesale and distributor channels for health, wellness and nutritional supplement products.

This is not an entry-level position or primarily an e-commerce or digital marketing role. You must have personally built retail, wholesale or distributor channels, opened commercial accounts, and developed existing Canadian industry relationships. We need someone who brings both proven hands-on sales experience and an established network of relevant buyers and decision-makers.

Key Responsibilities

- Develop and execute a Canadian retail and wholesale sales strategy.
- Identify, approach, open and manage B2B and retail accounts, including health food stores, supplement retailers, pharmacies, gyms and fitness businesses, grocery and CPG retailers, wholesalers and distributors.
- Manage the full sales cycle from prospecting and buyer outreach to negotiation, account launch, repeat orders and account growth.
- Build relationships with retail buyers, category managers, distributors and other decision-makers.
- Prepare sales presentations, product proposals, wholesale pricing and account-specific offers.
- Negotiate pricing, margins, promotions, payment terms and distribution arrangements.
- Build and maintain a CRM pipeline with clear next steps, account records and sales forecasts.
- Attend trade shows, buyer meetings and relevant industry events.
- Report on sales pipeline, account development, performance and progress against targets.

Requirements
- Preferably 5+ years of relevant B2B, retail, wholesale or distributor sales experience.
- Proven record of personally opening and developing retail, wholesale or distribution accounts.




- An existing network of buyers, distributors, retailers or category managers in Canada is required.
- Experience in health and wellness, supplements, sports nutrition, natural health products (NHP), pharmacy, food and beverage or CPG is strongly preferred.
- Strong negotiation and closing skills, with demonstrated commercial results.
- Ability to independently develop a territory, sales pipeline and account relationships.
- Experience working directly with buyers and commercial decision-makers.

Compensation Annual base salary of CAD $80,000–$110,000, depending on relevant experience and qualifications, plus performance-based commission. Commission structure and performance targets will be discussed during the hiring process.

How to Apply

Submit your resume and answer the screening questions with concrete examples of accounts you personally opened or developed and the Canadian industry relationships you bring. Please avoid sharing confidential contact information or proprietary information from other employers.

Pay: $80,000.00-$110,000.00 per year

Application question(s)

- How many years of experience do you have personally developing Canadian retail, wholesale or distributor accounts? Please specify the channels and industries.
- Give examples of retail, wholesale or distributor accounts you personally opened or developed. Describe your role, products, territory and measurable results. Do not share confidential information.
- Describe your existing network in Canadian retail, wholesale, distribution, pharmacy, health and wellness, or supplements. Include regions, channels and the types of decision-makers you know; do not provide private contact details.
- Do you currently have active qualified relationships with retail buyers, category managers, distributors or wholesalers in Canada? Answer Yes or No and briefly describe the relevant channels and how recently you worked with them.

Work Location: In person

📌 Senior Retail & Wholesale Sales Manager – Health & Wellness / Supplements (Vancouver)
🏢 Adeline pharmaceutical u0026 Medical Solutions
📍 Vancouver