The Business Development Manager (BDM) is responsible for driving new business growth by expanding Merit Kitchens’ dealer network and developing new business opportunities across Canada, with a primary focus on Western Canada. This role focuses on identifying, prospecting, and qualifying potential Merit and Lectus dealers, building relationships with prospective accounts, and converting qualified opportunities into new dealer applications and active revenue-generating accounts. The BDM will develop and maintain a strong sales pipeline through proactive outreach, territory development, industry networking, and face-to-face prospecting, while ensuring accurate CRM management and effective follow‑up.

The role will also support existing dealers during territory travel and work closely with Inside Sales, Dealer Services, and Sales Management to ensure a smooth transition of newly developed accounts. A proactive prospector and relationship builder who is comfortable creating new business opportunities rather than waiting for leads to arrive. Disciplined and self‑motivated, with the ability to dedicate significant time to researching accounts, making calls, following up, and developing new opportunities.

Comfortable working in a field‑based sales setting, including visiting prospective dealers, attending industry events, travelling throughout the territory, and meeting directly with business owners and decision‑makers. Persistent and resilient, understanding that successful business development requires consistent follow‑up and the ability to continue pursuing qualified opportunities over time. Organized, commercially minded, and accountable for results, with a strong understanding that the objective of the role is to convert targeted prospecting into qualified opportunities, new dealer relationships, and incremental revenue for Merit Kitchens.

Able to work independently and strategically, while collaborating effectively with Inside Sales, Dealer Services, Sales Management, and other internal teams.

New Dealer Prospecting & Business Development: Proactively identify and pursue qualified prospective accounts that align with Merit Kitchens’ Ideal Customer Profile (ICP), including: Kitchen and cabinetry dealers/showrooms. Builders, contractors, and interior design firms. Modular housing manufacturers and commercial millwork companies Building supply centres.

Other qualified businesses capable of generating recurring cabinetry and millwork sales. Research target accounts and key decision‑makers, maintain prospecting lists, and develop territory‑specific business development plans. Conduct consistent outbound prospecting through cold calling, cold emailing, LinkedIn and other networking channels, in‑person visits, and follow‑up campaigns.

CRM & Pipeline Management: The BDM will be responsible for maintaining accurate prospect and opportunity information within HubSpot CRM, including: Researching and adding qualified ICP accounts into HubSpot (CRM). Recording calls, emails, meetings and other sales activities in HubSpot.



Maintaining accurate deal stages and next steps.

Maintaining a healthy pipeline of qualified prospective dealers. Providing regular reporting on activity, meetings, dealer applications and new‑account development. CRM discipline and accurate reporting are core responsibilities of the position.

Respond to assigned website, marketing, and other inbound B2B leads in addition to ongoing outbound prospecting activities. Qualify inbound opportunities by understanding the prospect’s business and purchasing requirements, introducing the appropriate Merit or Lectus program, and establishing clear next steps to advance qualified opportunities through the sales process.

Territory Development & Travel: Regularly travel throughout assigned territories across Canada, with a primary focus on British Columbia, Alberta, Saskatchewan, Manitoba, Yukon, and Ontario. The majority of business development activity will be directed toward priority markets and territories identified by Sales Management. The BDM can expect to spend approximately 50% - 75% of their time traveling throughout the territory.

Visiting prospective dealers and target accounts. Delivering sales literature, samples, and product information. Conducting introductory sales presentations. Developing relationships within priority regional markets.

Travel should be planned strategically, with defined target‑account lists, scheduled meetings, and clear business development objectives for each trip.

Industry Events & Networking: The BDM will represent Merit Kitchens at relevant industry events, including: Local and provincial home builders’ association events (HAVAN). Interior design and building industry networking functions. Regional and national trade shows.

Other industry events providing access to prospective customers and strategic partners. The BDM will actively network, identify prospective accounts and ensure new contacts are entered into HubSpot and followed up promptly after each event.

Dealer Conversion & Account Handoff: The BDM will guide prospective dealers through the initial sales process, answer questions regarding Merit's programs and capabilities, coordinate internal resources where required, and encourage qualified prospects to complete a dealer application. Once a dealer application has been submitted and accepted and the new dealer has successfully ordered samples and or a start‑up kit, primary account ownership will transition to Inside Sales and Dealer Services for onboarding, quoting, ordering and ongoing account support. The BDM will ensure relevant account history, opportunities,



contacts and next steps are properly documented in HubSpot before the handoff.

Although new‑business development is the primary responsibility of the position, the BDM will also act as Merit's in‑person representative within assigned territories. When travelling through a market with existing Merit or Lectus dealers, the BDM may: Visit existing dealer showrooms. Refresh or replace samples, sales literature and other marketing materials.

Gather feedback regarding products, service and market conditions.

Strengthen

Merit's relationship with dealer owners and sales teams. Communicate relevant feedback and opportunities to Inside Sales, Dealer Services and Sales Management. Existing dealer support should complement - not replace - the BDM's primary focus on new account acquisition.

Performance Expectations & KPIs: Performance will be measured through a combination of sales activity, pipeline development and new‑account results.

Key performance indicators may include: Qualified target accounts added to HubSpot. Qualified opportunities added to the sales pipeline Revenue generated from newly developed accounts. Pipeline value and progression.

CRM accuracy and follow‑up compliance. Performance targets will be established by Sales Management and reviewed regularly. 5+ years of experience in business development, territory sales, outside sales or B2B sales. ~ Demonstrated experience generating current business through proactive prospecting. ~ Strong face‑to‑face presentation and relationship‑building skills. ~ Experience managing a large geographic sales territory and planning efficient travel. ~ Experience using a CRM such as HubSpot. ~ Ability to independently research accounts and identify key decision‑makers. ~ Ability to manage multiple opportunities and maintain consistent follow‑up. ~ A valid driver's licence and ability to travel regularly throughout Canada. ~ Experience within cabinetry, millwork, building materials, construction, renovation, home improvement or a dealer/distributor sales environment would be considered a strong asset.

Base Salary: $75,000 - $85,000 CAD annually, commensurate with experience and qualifications.

Commission Plan: 1% commission on qualifying new business generated by the BDM. Commission is calculated based on cash collected from qualifying new accounts. Commission applies to qualifying new business generated during the first 12 months following the submission of the new dealer application.

Existing

Merit and Lectus dealer business is not eligible for commission. ~ 2M in qualifying new business = $20,000 ~$3M in qualifying new business = $30,000 ~$5M in qualifying new business = $50,000 ~$7M in qualifying new business = $70,000 Base salary plus commission, with annual earning potential of approximately $95,000 - $155,000 CAD, based on performance and qualifying new business generated. Extended health, dental, and vision benefits. Paid vacation, sick leave, bereavement days, and personal days.

Training and career development opportunities. #

📌 Service Sales BDM (Surrey)
🏢 Merit Kitchens
📍 Surrey