Buyer, Paid Social申请: Toronto: 全职: 今天发布: R1130618:Our mission is to *Drive Business Performance.We use data to create personalized and connected experiences that deliver transformative business outcomes. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.The Social Buyer is responsible for planning, executing, optimizing, and reporting on paid social media campaigns across platforms such as Meta, TikTok, LinkedIn, Pinterest, Reddit, and emerging channels.

This role ensures campaigns are delivered efficiently, meet performance KPIs, and contribute to broader marketing and business objectives.

Campaign

Strategy & Planning Develop paid social strategies aligned with client or brand objectives (awareness, consideration, conversion, retention).

Participate in integrated planning with media, creative, and analytics teams.Campaign Execution Build and launch paid social campaigns across major platforms (Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, etc.).

Ensure proper pacing and delivery of budget and impressions.Optimization & Performance Management Monitor daily campaign performance and optimize toward KPIs (CPM, CPC, CTR, CPA, ROAS).

Test creative variations, audiences, bidding strategies, and placements.





Translate complex data into transparent insights and actionable recommendations.

Collaboration & Project Management Work with creative teams on briefing, reviewing, and testing social assets.

Coordinate with analytics or tech teams on tagging, tracking, and data flows.

Qualifications 1-3 years of experience in paid social media buying or digital media.

Retail DTC (Direct-to-Consumer) client and US market experience a plus* Strong knowledge of social platforms (Meta, TikTok, LinkedIn, Pinterest, Snapchat, etc.).

Adobe analytics, Google Analytics, or other web analytics platforms.

Ability to analyze data and communicate insights clearly.

- A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.AI Disclosure: [dentsu] utilizes artificial intelligence tools as part of its recruitment process, as during the sourcing and screening stages. All other parts of the dentsu application and hiring processes do not utilize artificial intelligence tools.We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. Location:TorontoBrand:Dentsu MediaTime Type:全职Contract Type:永久

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📌 Social Procurement Consultant (Toronto)
🏢 Dentsu Aegis Network
📍 Toronto