We back that promise by committing to remain an independent creative agency.

The Social

Strategist is responsible for building the social strategy across brands, and guiding the day-to-day content development in line with platform best practices, creative best practices and audience learnings. They will guide content priorities, pressure-test ideas against cultural relevance, and establish strategic roadmaps for General Motors brands on social.

Social

Strategy & Platform Architecture Develop social-specific strategies, channel roles, and content formats across Meta, Instagram, TikTok, YouTube, and X. Conduct annual audits of social platforms and industry best practices. Author content briefs that align with U.S. content timing while integrating relevant Canadian cultural moments, holidays, and events. Coordinate paid social boosting strategies for high-performing organic content to drive conversion and reach.

Creative Integration





Collaborate closely with PR and communications counterparts to integrate earned initiatives into social channel plans. Pressure-test creative ideas against platform algorithms, audience behaviors, and brand objectives. Partner with Data Analysts to review performance data and convert channel insights into actionable strategy updates. 5-7 years of social media strategy experience within an agency or consumer brand setting. ~ Proven track record in social including growing communities, delivering breakthrough creative work on social. ~ Experience developing social playbooks, channel planning, and working with cross-functional teams. ~ Native fluency in French and English with deep knowledge of Quebec culture.

Access to Rethink’s national DE&I; committee and working groups Growth and training opportunities Accommodations are available, upon request, to all selected candidates during any stage of the recruitment process. #

📌 Social Strategist - Bilingual (Toronto)
🏢 AXIATA DIGITAL ADVERTISING SDN BHD
📍 Toronto