Through our innovative products and our engaged community, we are empowering people everywhere to be unapologetically free. We reach over 3 million customers through our online stores, Knix retail locations across North America and channels such as wholesale and Amazon. We are revolutionizing the apparel industry with our best-in-class customer experience, innovative products and brands Knix, Kt by Knix, and Mntd.

From first periods and unpredictable cycles to school, sports, sleepovers and swimming, our goal is to give teens products that help them feel prepared and confident, while giving parents solutions they can trust. We’re looking for a Senior Brand Manager to help shape how Kt. shows up in the world and accelerate the next stage of the brand’s growth in the US.

The Senior Brand

Manager will own the development and execution of Kt.’s brand and marketing strategy across campaigns, launches, content, partnerships and cultural moments. We’re looking for someone who can identify the consumer insight, turn it into a compelling idea, and then work cross-functionally to bring that idea to life across the entire customer journey. you’ll partner closely with Creative, Growth, E-commerce, CRM, PR, Social, Product and Merchandising.

Culturally

Curious & Consumer-Obsessed: Genuine curiosity about Gen Alpha, parents, youth culture, and the changing conversation around periods and growing up, with exceptional instincts for identifying human tensions. and using a strong creative mind to turn one powerful insight into compelling brand stories.

Commercially

Minded & Data-Informed: A mindset that balances long-term brand building with commercial performance, comfortable using data and insights to challenge assumptions and drive business results. Campaigns & Go-to-Market Lead integrated campaign strategy for key brand moments, product launches and seasonal initiatives.



Own the marketing calendar and ensure Knixteen has a compelling year-round reason to be in the market.

Partner with Creative to turn strategic insights into breakthrough concepts and content. Connect campaigns across paid media, owned channels, site, social, PR, influencers and partnerships rather than treating each channel independently. Social, Influencer & Culture Define how Kt. participates in tween, teen, and parent culture.

Partner with Social and Influencer teams to build a creator strategy that generates authentic, useful and highly shareable content. Identify partnerships, communities and voices that can meaningfully expand brand awareness and credibility. Regularly bring the voice of tweens and parents into business decisions through research, social listening, reviews, customer feedback, search behavior and performance data.

Identify unmet needs, anxieties and behaviors that can become new marketing territories. Turn insights into actionable opportunities for Marketing, Product, Merchandising and E-commerce.

Brand

Growth & Performance Understand campaign performance across awareness, traffic, acquisition, conversion and repeat purchase. Use performance data to identify which messages, products and consumer problems are resonating and evolve the strategy accordingly. Balance long-term brand building with the commercial realities of a fast-growing DTC business. 6–8+ years of experience in brand marketing, consumer marketing or integrated marketing, ideally within DTC, apparel, beauty,



wellness or another consumer-led category. ~ Experience owning campaigns from consumer insight through creative development, launch and performance analysis. ~ Robust understanding of modern brand building across paid, owned, social, influencer, PR and e-commerce. ~ Strong creative judgment and experience writing briefs that lead to great work. ~ Commercial mindset; Comfortable using data to challenge assumptions and improve marketing strategy. ~ Genuine curiosity about Gen Alpha, parents, youth culture and the changing conversation around periods and growing up.

Annual salary starting at $110,000.00 CAD The posted expected hourly rate for this role represents candidates developing new skills within the position. We cover 100% of the premiums for extended health and dental plans from your first day. You’ll also gain access to mental health support through our Employee Assistance Programs through our partners at Dialogue who provide virtual coaching, therapy, and counseling.

Our Paid Parental

Leave plan tops up salary to 80% for eligible permanent, full-time employees. We also invest in your future with a RRSP matching program for permanent full-time team members. We want to share that we may use artificial intelligence (AI) tools to help us screen and assess applications.

While technology helps us stay organized, every hiring decision at Knix is made by real people who care about finding the best addition to our team. Employees feel respected and supported at Knix. We know and believe that diverse and inclusive teams empower us to make better decisions and inspire innovation so that we can better serve our customers and community.

If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out!

📌 Sr. Brand Manager (KT by Knix) knix · Toronto, Canada Workplace 5 hours ago
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📍 Toronto